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3 min read

5 Holiday shopping trends to know for 2023

The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

2 min read

Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%

Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]

4 min read

Keeping your team motivated when peak season hits

The experienced digital practitioners among us will know that preparing your website is only half the battle when peak season comes around. The other half? Keeping your team motivated, focused, and happy during your busiest time of year. Your brand is made up of the people within it, which means a truly successful peak season […]

2 min read

Sale season fails: The eCommerce bloopers our customers are trying to forget

If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]

4 min read

How to ensure your retail site is accessible to all this sale season

Making a website accessible to all can seem intimidating and, unfortunately, it’s not often seen as a priority by most businesses. What many people don’t realize, however, is the sheer number of people who have a disability.  Today’s brands aim to serve the needs of their customers, but many fail to do so because millions […]

6 min read

10 lessons learned from past peak seasons with Clarins 

Emilie Manoury, Digital, eCommerce, and CRM Director at Clarins talks us through her biggest learnings from their busiest time of the year. This year will be Emilie’s fifth peak season at Clarins and during that time she’s learned plenty about what does and doesn’t work in the world of eCommerce. “I think sometimes you learn […]

2 min read

How to leverage User Generated Content (UGC) to drive more holiday revenue

Hello. I’m Matt, UX designer at Contentsquare. I spend most of my day speaking to clients from all industries about how to improve their user experience. I share advice, best practices, and data insights from Contentsquare to help point them in the right direction when it comes to UX optimization. Today, we’re looking at User […]

1 min read

The one small change that boosted Dreams’ Black Friday revenue by 18%

Established in 1985, Dreams is the UK’s number one specialist bed retailer. Headquartered at ‘Bedquarters’ in High Wycombe, and with 1,900 employees across the UK, Dreams sells 10,000 mattresses, bases, and headboards per week to customers nationwide through its store network of over 200 sites and online. During last year’s Black Friday, Octavia Benham — […]