Contentsquare for Retail

Today, 10% of all retail sales in the US can be attributed to e-commerce, underscoring the tremendous business potential of digital transformation.

As more and more households turn to the digital marketplace for purchases, digital giants like Amazon have cracked the perfect formula for getting consumers addicted to seamless journeys on desktop and mobile and a hassle-free, highly customized experience online.

Contentsquare provides forward-thinking retailers with everything they need to stand up to the giants, future-proof their digital assets in the mobile-first era, understand their customers' behavior, and increase conversions.

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Want to know why some users get lost between search and checkout?

See why some users fail to find products, get frustrated by broken paths, and end up exiting your site. Improve categorization, search results pages filters, and menu navigation. Increase product page views and add-to-cart ratio.

Learn About Zone-Based Analytics
Want to know the ROI of that new product banner on your homepage?

Contentsquare allows you to understand the performance of every single element of content, for each campaign. For example, how many people who clicked on the image ended up interacting with the store locator? Measure the impact of videos and images on your site traffic, so you can invest your creative resources efficiently. Eliminate expensive creative content that is not seen and underperforms. We even give you the ability to go back in time so you can continue learning from past campaigns.

Read The Mobile Report
Looking to find out why a recently-launched social campaign is not generating the expected revenue?

Contentsquare helps you measure which landing pages perform best for social and PPC channels, so you can reprioritize your digital marketing spend accordingly. Use behavioral insights to build journeys that help mobile and app users achieve their goals quickly and painlessly, and see at a glance which content causes mobile users to bounce and which takes the visitor deeper down the funnel.

Learn About Our Customer Journey Analysis Capabilities
Want to understand what is causing a low add-to-cart ratio on your app?

Drill down into user behavior for a clear, data-backed understanding of obstacles to conversion. For example, see which in-page elements deter users from completing their purchase — whether that's making filters or buttons more visible, or removing unnecessary steps to checkout. Contentsquare for Apps helps you remove friction along the buyer journey, and streamline the digital experience for increased engagement and improved conversion rates.

Find out about Contentsquare for Apps
Fast-track revenue improvements

Let data beat opinion. Highlight opportunities to boost revenue in minutes with zone-based revenue heatmaps.

Empower your digital team

Our unique data visualization turns non-analysts into UX experts, allowing everyone on the team to measure the impact of their digital actions. Our acceleration training program gives you value from day one.

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy