Turn your website into a lead generation machine


Contentsquare for B2B

Contentsquare’s digital experience analytics platform transforms B2B websites into efficient, innovative and customer-focused lead generation machines, revealing exactly which content and behaviors drive conversions.

  • HP - Hewlett-Packard Enterprise
  • GE - General Electric
  • FedEx
  • Intel
  • Ring Central
70% of B2B buying decisions are made before talking to a salesperson. Source: Forrester

Invaluable insights to optimize your conversion rate

For B2B brands, qualified visitors are expensive to acquire and challenging to convert. Contentsquare’s intuitive and easy-to-interpret analytics give you automated insights about your visitors – taking the guesswork (and legwork) out of B2B website conversion rate optimization.

Gain effortless, automated insights about your users

Conventional web analytics tools are manual to implement and decipher. Contentsquare provides automated, actionable insights at scale – for all your digital teams.

Freedom from tagging

Contentsquare’s software automatically breaks down elements on your site, no tagging required.

AI insights

Machine learning automatically prioritizes the errors that are costing you conversions

Get better returns on your content investments

B2B content is expensive to create, so making data-driven content decisions about what to prioritize is key. Contentsquare’s comprehensive engagement and ROI analytics quantifies the value of your content, revealing exactly which content is driving the outcomes you care most about.

Improve lead qualification and conversion rates

B2B web journeys are complex. Our simple yet powerful reporting makes it easy to understand key customer pathways and friction points.

Form Analytics

Identify and troubleshoot where users are falling off on your web forms.

Customer Journey Analysis

Find key pathways, friction and falloff points

Lower bounce rates and boost campaign results

Contentsquare demystifies user behavior on your landing pages, providing inspiration for smarter A/B testing and optimization.

“Contentsquare is a critical piece for any marketer's analytics suite. Blending the qualitative and quantitative is really important because web marketing is both an art and a science. It gives us a 360-degree view of the customer experience – it’s a tool that everybody should be using.”

Lisa Friedman

Associate Vice President of Web Marketing and eCommerce RingCentral

Create a culture of data-driven decision making

  • Empowered, agile teams

    Knock down silos and get insights into the hands of your whole marketing team.

  • Actionable insights

    Get a full picture of visitor behavior and enjoy clear prioritization of which opportunities to act on for the biggest impact.

  • Powerful Visualizations

    Our intuitive, visual reporting makes it easy for marketers to understand user behavior and buyer journeys.

Integrations

Maximize your marketing ROI with out-of-the-box integrations

Contentsquare integrates directly with 70+ leading marketing tools, supercharging your systems with unique insight into your customers. We make your entire ecosystem smarter, giving you a greater return on your marketing tech stack investment.

Our technology partners
  • Google Analytics
  • Adobe Analytics
  • Qualtrics
  • Salesforce
  • Optimizely

Research and insights to build better B2B experiences

B2B content is expensive to create, so making data-driven content decisions about what to prioritize is key. Contentsquare’s comprehensive engagement and ROI analytics quantifies the value of your content, revealing exactly which content is driving the outcomes you care most about.

See how Contentsquare can help your team build better B2B experiences.

Watch our 6-min B2B on-demand demo