Contentsquare for B2B

B2C disprutors have redefined the standards of digital convenience, and gotten consumers addicted to engaging, headache-free experiences on all devices. The B2B space has also been addressing consumer expectations and needs by optimizing digital content to facilitate decision-making.

Contentsquare provides B2B brands with all the insights they need to prioritize content marketing investments for increased engagement and continued sales lead lift.

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Wondering whether your homepage demo video is turning into leads?

When it comes to answering business questions, data beats opinion. Zone-based heatmaps illuminate how each part of your site and resource (white papers, webinars, e-books, case studies etc) is driving engagement. We take the guesswork out of decision-making, and help you understand content ROI at a granular level. Visualize user journeys, and see which individual elements of content encourage or stall lead generation.

Learn About Zone-Based Analytics
Want to know which form field is causing prospects to bounce?

Contentsquare allows you to understand the performance of each element of content — down to individual form fields. See instantly which steps are performing and which aren't. Increase form completion and optimize your sales funnel.

Learn About Retroactive Behavioral Segmentation
Looking to enhance product findability and search?

Contentsquare helps you measure which landing pages perform best for social and PPC channels, so you can re-prioritize your digital marketing spend accordingly. See how converting users are navigating your site. Improve categorization, search results pages filters, and menu navigation. Increase product page views and demo requests.

Learn About Our Customer Journey Analysis Capabilities
Want to understand how to boost engagement and increase retention?

Drill down into user behavior for a clear, data-backed understanding of obstacles to conversion. Contentsquare gives you all the insights you need to streamline customers' account management, reduce digital frustration and improve customer satisfaction.

Find out about Contentsquare for Desktop and Mobile
Wouldn’t it be great if you could show creative, branding and even executive teams the impact of a new demo video or whitepaper in just one click?

You can. Our unique CS Live browser extension displays metrics onto your site as you browse without needing to log into a dashboard. See revenue attribution and attractiveness and engagement metrics for each and every element of content across all your digital platforms. No more trawling through reports — simply activate the plugin for an immediate visualization of your most profitable content.

Find Out About CS Live
Empower your team

Our unique data visualization turns non-analysts into UX experts, allowing everyone on the team to measure the impact of their digital actions. Our acceleration training program gives you value from day one.

Learn About Training and Certification

AI-driven Alerts

Our uniquely clear metrics will turn even non-data analysts into digital experience experts. Pick your team and see what Contentsquare can do for you.

By tracking every interaction, CS provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritize a change in optimization to roll out.

Lesueur-Neidhardt International E-Commerce and Media Director

In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.

Craig Harris, Data & Analytics Manager, Clarks

By simplifying and improving the form, we achieved 48% more conversions. That's huge!

Anne-Laure Daniel, Marketing Manager France, Gazprom Energy