Contentsquare for B2B
Better digital experience that fuel your inbound funnel
With Contentsquare for B2B, understand which digital journeys and content are working and which are not so that you can improve lead qualification and conversion, build pipeline and get a better return on your marketing spend. Turn more MQLs into more sales.
Improve lead qualification and conversion
Increase lead quality by understanding customer behavior, including why CTAs, forms and landing pages are working or not and what actions you can take to optimize them. Understand how different segments of customers navigate your conversion pages, and optimize inbound marketing campaigns by understanding why customers may bounce or why they stay on your site. Pass better qualified leads to your sales team.
Optimize content performance
Drill into how customers interact with content. Use that information to optimize content placement, to give customers the content they are looking for to answer questions and to orchestrate better, higher converting customer journeys.
Gain greater ROI from your marketing technology stack
Browse our APIs and Integrations >>Leverage enriched customer insights from Contentsquare across your marketing tech stack to get more effective results.
Drive more personalized experiences through your CMS, CRM, ABM or marketing automation system with insights of shopper feelings, behavior and intent. Get better quality A/B test results and go beyond simple reports of visits, clicks and exits in web analytics.
Case Study
Streamlining the customer journey using behavioral data
Insights from the data we captured enabled RingCentral to gain a deeper understanding of the entire customer experience — establishing which areas needed to be removed or redesigned, what customers were clicking on or searching for, and what aspects were reducing the probability to convert.
Read more View all case studies
"
By analyzing our website visits with Contentsquare, we were able to identify parts of the website that had the potential to be high-converting areas.
This helped us fix any issues visitors were experiencing, bridge gaps in the system and redesign areas where potential customers were stumbling."
Lisa Friedman
Associate Vice President of Web Marketing and eCommerce,
RingCentral
