Blog - Design & UX
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4 min read
4 actionable ways Ecosa uses Contentsquare to improve the customer experience
For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]
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4 min read
3 UX issues Hotel Chocolat fixed using Contentsquare
At our recent client event, Daniel Jinkerson, eCommerce Assistant at the UK’s premier luxury chocolate brand Hotel Chocolat shared how his entire digital team uses Contentsquare to identify and resolve user experience (UX) issues. From optimizing CTAs to removing user form friction, Daniel shared several optimization examples you can learn from—and it all starts with […]
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4 min read
Quick CX tips to help you add extra love to your digital customer experience before Valentine’s Day. Budgets are tightening, and teams are forced to do more with less. When your ad budget gets cut, or new team hire is put on hold, you need to focus on your customers’ experience the most. But why? […]
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7 min read
4 tips for delivering on-the-money customer experiences for financial services from BlackRock
4 tips to deliver on-the-money customer experiences for financial services from BlackRock APG’s Managing Director, Scott Roen At a time when economic uncertainty is rife, how can FinServ businesses continue to drive growth in 2023? One answer is to meet the growing customer demand for seamless self-service online experiences. How? By investing time and resources […]
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3 min read
A Q&A with Petar Konakov on KING’s digital transformation journey
Since 1977, KING has been at the forefront of Australian furniture design, paving the way with award-winning contemporary furniture that is made to last. Five decades later, KING is not only still a family-owned and run company, but has come a long way in its digital transformation journey. During the pandemic, like most businesses, they […]
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3 min read
Rebranding 101: Expert advice from Contentsquare’s Global Director of Brand
A rebranding project is no walk in the park (we should know, we’ve just recently launched our fresh, new Contentsquare brand). It can be one of the biggest projects your company does, having a massive impact on the entire organization—not just marketing! Your brand is so much more than just your logo or name; it’s […]
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3 min read
Empathy-driven design: How Sonos used customer journey data to improve conversion rate
We chatted with Sean Knotts, Global Director at Sonos, about the recent site redesign of Sonos.com. Sean shares how Sonos approached the project, what data they used to inform the design, the project’s objectives, and some quantitative and qualitative results. About Sonos Sonos is an American developer, manufacturer, and retailer of audio products and the […]
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2 min read
Why Human-Centered Design matters: 4 questions with CXO, Karen Boswell
We caught up with the lovely Karen Boswell, Chief Experience Officer at VMLY&R and speaker at our Hybrid Champagne Breakfast to get her two cents on Human-Centered Design thinking (HCD). A bit about Karen… Karen leads some of VMLY&R’s biggest experience-led transformation programs that connect Brand Experience, Customer Experience, and Employee Experience to deliver sustainable […]