Design & UX

  • 3 min read

    Rebranding 101: Expert advice from Contentsquare’s Global Director of Brand

    A rebranding project is no walk in the park (we should know, we’ve just recently launched our fresh, new Contentsquare brand). It can be one of the biggest projects your company does, having a massive impact on the entire organization—not just marketing! Your brand is so much more than just your logo or name; it’s […]

    Geoffrey Vion

  • 3 min read

    Empathy-driven design: How Sonos used customer journey data to improve conversion rate

    We chatted with Sean Knotts, Global Director at Sonos, about the recent site redesign of Sonos.com. Sean shares how Sonos approached the project, what data they used to inform the design, the project’s objectives, and some quantitative and qualitative results. About Sonos Sonos is an American developer, manufacturer, and retailer of audio products and the […]

    Delaney McDonald

  • 2 min read

    Why Human-Centered Design matters: 4 questions with CXO, Karen Boswell

    We caught up with the lovely Karen Boswell, Chief Experience Officer at VMLY&R and speaker at our Hybrid Champagne Breakfast to get her two cents on Human-Centered Design thinking (HCD).  A bit about Karen…  Karen leads some of VMLY&R’s biggest experience-led transformation programs that connect Brand Experience, Customer Experience, and Employee Experience to deliver sustainable […]

    Nea Bjorkqvist

  • 4 min read

    User Experience Workshop: How to get your development team involved in UX

    Ever wondered how to get your development team to prioritize UX? In this article, Karin talks us through her user experience workshop and the framework she uses to align dev teams.   As a Product Manager at Contentsquare, I’m in charge of the development of our error analysis module, which provides insights into key website […]

    Karin Gamus

  • 4 min read

    6 strategies to build more fruitful product teams with Happyfresh

    In our recent product power hour event, Alfonso Fiore, Chief Product Officer at Happyfresh (the leading online grocery store in South East Asia), shares his learnings and tips around building the holy trinity of product teams: data, user research, and frameworks.  Drawing from his own experience, here are Alfonso’s top six pieces of advice to […]

    Neha Garg

  • 7 min read

    Why recommendations are the Product Manager’s worst enemy

    Right before we start, TL;DR: If you manage products that recommend anything to your user, this article will help you. Recommendations are suggestions from the product to the user on how to make the most of the product. Recommendations are usually helping our users by focusing out of a selection and optimizing their workflows. User trust […]

    Odi Paneth

  • 4 min read

    Five ways to optimize your checkout flow and increase conversion

    The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

    Claudia Chang

  • 2 min read

    Digital intelligence: Why you need it and how to choose the right solution

    Choosing a digital intelligence solution is one of the most important decisions you’ll make when it comes to improving your online customer experience (CX).  Data is everywhere. In the past few years we have accelerated into the future, where data about digital properties is readily available for almost everything—from bounce rate to visitor traffic, customer […]

    Delaney McDonald