Psst...Want to see content specific to your location?

Design & UX

  • 4 min read

    Five ways to optimize your checkout flow and increase conversion

    The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

    Claudia Chang
  • 2 min read

    Digital intelligence: Why you need it and how to choose the right solution

    Choosing a digital intelligence solution is one of the most important decisions you’ll make when it comes to improving your online customer experience (CX).  Data is everywhere. In the past few years we have accelerated into the future, where data about digital properties is readily available for almost everything—from bounce rate to visitor traffic, customer […]

    Delaney McDonald
  • 3 min read

    UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  So here are some content-oriented tips to ensure the foundation of your lead generation experience is headed […]

    Michelle Lee
  • 2 min read

    3 simple steps to turn your customer experience into your competitive advantage

    According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]

    Delaney McDonald
  • 5 min read

    Product reviews: how to create the best review section for your product page

    With online shopping becoming increasingly habitual and preferred among many consumers, it is crucial to optimize the elements that are driving this switch in the first place. One of these elements are reviews.  Reviews are quintessential to the user experience. More specifically, they build confidence in users in deciding on which products to buy and […]

    Claudia Chang
  • 5 min read

    Helpful ideas for optimizing your site ahead of sale season (with big brand examples)

    With the holiday season approaching, it’s crucial that teams prepare for what may be the highest eCommerce traffic count in history.  For the first time ever, US holiday retail sales are predicted to surpass $1 trillion, with eMarketer forecasting Thanksgiving Day spending to hit $6.21 billion. What’s more, it remains likely that audiences will opt […]

    Michelle Lee
  • 2 min read

    6 best practices for building successful microinteractions in web design

    A quick recap We recently discussed the importance of microinteractions and their essential functionalities. In this article, we’ll show you how to create microinteractions which will delight your users. Microinteractions are tiny interactions that allow the user to accomplish a single task within your product. Although small, microinteractions can have a huge impact on your […]

    Claudia Chang
  • 4 min read

    Five tips for creating a holiday gift guide that converts

    Many brands will be releasing their holiday gift guides soon and as you prepare to inevitably release your own, we’ve put together some UX design tips to ensure your holiday gift guide bangs this sale season. But, with unexpected spikes in discretionary and essential categories, it may be difficult to predict what consumers will be […]

    Michelle Lee
  • 4 min read

    Everything you need to know about microinteractions in web design

    What are microinteractions? A microinteraction is a product interaction that allows the user to accomplish a single task. Microinteractions can be small events within a product, such as a button or a scroll bar on the page, or be an entire product, such as a calculator app, which has a simple task of crunching numbers. […]

    Claudia Chang
  • 2 min read

    Inspiration for enhancing your product experience pages

    As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]

    Michelle Lee
  • 3 min read

    Comparing products: Design practices to help your users avoid fragmented comparison

    Users aren’t always intent on purchasing. They may need to conduct extensive research first, meaning they’ll often visit a site multiple times, delaying their purchase until they’re confident they’re making the right product choice. Comparing services and products can be time-consuming, especially when you’re flipping back and forth between pages, websites, and information. This is […]

    Michelle Lee
  • 4 min read

    Considerations for your chatbot design

    Whether you’re exploring custom chatbots, browsing third parties, or looking to improve your own chatbot design, it’s good to know what kinds of UX requirements you need beforehand. Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design.   How to nail your chatbot design […]

    Michelle Lee

Stay updated

Insightful articles, data-driven research, and more juicy content in your inbox weekly.