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Design & UX

  • 4 min read

    6 strategies to build more fruitful product teams with Happyfresh

    In our recent product power hour event, Alfonso Fiore, Chief Product Officer at Happyfresh (the leading online grocery store in South East Asia), shares his learnings and tips around building the holy trinity of product teams: data, user research, and frameworks.  Drawing from his own experience, here are Alfonso’s top six pieces of advice to […]

    Neha Garg
  • 7 min read

    Why recommendations are the Product Manager’s worst enemy

    Right before we start, TL;DR: If you manage products that recommend anything to your user, this article will help you. Recommendations are suggestions from the product to the user on how to make the most of the product. Recommendations are usually helping our users by focusing out of a selection and optimizing their workflows. User trust […]

    Odi Paneth
  • 4 min read

    Five ways to optimize your checkout flow and increase conversion

    The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

    Claudia Chang
  • 2 min read

    Digital intelligence: Why you need it and how to choose the right solution

    Choosing a digital intelligence solution is one of the most important decisions you’ll make when it comes to improving your online customer experience (CX).  Data is everywhere. In the past few years we have accelerated into the future, where data about digital properties is readily available for almost everything—from bounce rate to visitor traffic, customer […]

    Delaney McDonald
  • 3 min read

    UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  So here are some content-oriented tips to ensure the foundation of your lead generation experience is headed […]

    Michelle Lee
  • 2 min read

    3 simple steps to turn your customer experience into your competitive advantage

    According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]

    Delaney McDonald
  • 5 min read

    Product reviews: how to create the best review section for your product page

    With online shopping becoming increasingly habitual and preferred among many consumers, it is crucial to optimize the elements that are driving this switch in the first place. One of these elements are reviews.  Reviews are quintessential to the user experience. More specifically, they build confidence in users in deciding on which products to buy and […]

    Claudia Chang
  • 5 min read

    Helpful ideas for optimizing your site ahead of sale season (with big brand examples)

    With the holiday season approaching, it’s crucial that teams prepare for what may be the highest eCommerce traffic count in history.  For the first time ever, US holiday retail sales are predicted to surpass $1 trillion, with eMarketer forecasting Thanksgiving Day spending to hit $6.21 billion. What’s more, it remains likely that audiences will opt […]

    Michelle Lee

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