Contentsquare Digital Experience Analytics FAQ

Below you’ll find answers to our most commonly asked questions. If you don’t find the answer you are looking for, please contact us.


How does it work?

Using a lightweight tag on your site or SDK in your mobile app, Contentsquare anonymously tracks all mouse movements, clicks and mobile interactions inside your site or app. The tracking data is then securely sent to Contentsquare servers, where it is aggregated and prepared for analysis. Contentsquare transforms this anonymous data into actionable insights and recommendations for your team. The platform collects all digital experience data without the need for a tagging plan, so you can dig into any data you need retroactively.

How do I access Contentsquare?

Contentsquare is a SaaS (Software as a Service) solution, so all you need to access the platform is a browser. Simply visit and log in using your Contentsquare user credentials.

Will Contentsquare replace my existing analytics and testing tools?

Contentsquare sits between your analytics tools (such as Google and Adobe Analytics) and your testing tools and/or Voice of Customer tools, acting as a ‘prioritization layer’ that helps you better understand a users digital experience and inform your testing roadmap. We integrate with most major technology partners so you can access an additional layer of insight on your existing audience segments.


Where can I find Contentsquare’s Privacy Policy?

Right here.

Does Contentsquare collect site visitors’ IP addresses?

IP addresses are used for geolocation (city level), blacklisting unwanted visitors and for troubleshooting purposes only. IP addresses are deleted promptly following use, not to exceed 3 days.

What Cookies does Contentsquare use?

The cookies used by Contentsquare can be found here.

Is Contentsquare GDPR/CCPA compliant?

The Contentsquare platform is fully GDPR/CCPA-compliant. It is important that the customer specific implementation of Contentsquare conforms to GDPR, CCPA and any other applicable privacy regulations. 

Does Contentsquare collect personal information?

Contentsquare collects only IP addresses and unique cookie IDs. All other types of personal information are masked by Contentsquare and the customer on the visitor browser side. For further details, please refer to our privacy policy.

Can site visitors opt out of Contentsquare tracking?

Yes. Contentsquare clients are provided with a link which is used on their site for visitors to opt out of tracking. Clicking the opt-out link places a cookie in the user’s browser which directs Contentsquare not to track.

For further details please refer to our privacy policy.

Does Contentsquare use Third-Party Cookies?

The Contentsquare platform does not use Third-Party cookies. Customer visitors cannot be tracked on third party websites.

Does Contentsquare use third party sub-processors?

Yes. Here is the list of subprocessors.

For how long is the website visitors data stored in Contentsquare?

Data is stored for up to 13 months, unless otherwise specifically requested by our customers.

How can I request to exercise a Data Subject / Consumer Right under the GDPR/CCPA?

Contact the Contentsquare Privacy Team at with details on such request.

How can I contact the Data Protection Officer at Contentsquare?

The privacy team can be contacted by email at the following address:


Which browsers are supported?

Contentsquare fully supports a range of browsers for data capture, including:

  • Google Chrome
  • Google Chrome mobile (iOS / Android)
  • Safari
  • Safari mobile (iOS)
  • Firefox
  • Internet Explorer 9+ (IE 11+ for some features)
  • Opera
  • Opera mobile (iOS / Android)

What JavaScript frameworks does the Contentsquare tag support?

The tag supports all Javascript frameworks, including Angular, React etc.

Does Contentsquare impact the visitor experience on a site?

Contentsquare in no way affects user experience. The lightweight tag has no effect on page load times, and the SDK has no effect on App performance. The tag size is 15kb and is designed to respond in less than 200-300ms. The tag is loaded asynchronously with the page content. In addition, the tag is stored in the browser cache for a period of 15 minutes and is therefore not reloaded during subsequent pageviews.

Does Contentsquare collect a sample of visitors to a site?

No. In order to provide a complete picture of the user experience on your site, Contentsquare collects 100% of engagement data, all of the time.

Where is my data stored?

All data is processed and stored in the European Union or in the US.



What is Contentsquare’s pricing model?

Contentsquare’s simple and transparent pricing model is based on the monthly number of pageviews on your site or sessions in your mobile app. For further details or to get a custom quotation to satisfy your enterprise needs, contact us.

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