Blog - Miscellaneous

  • 3 min read

    Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

    Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

    Contentsquare

  • 4 min read

    Digital Experience Monitoring (DEM): What is it and why do you need it

    Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

    Nea Bjorkqvist

  • 3 min read

    Day in the Life: Riccardo Porcu, Android Software Engineer at Contentsquare

    Hey there! I am Riccardo, originally from Florence (Italy), currently working in Paris as an Android Software Engineer at Contentsquare. I’ve been part of this exciting journey for more than a year now. Today, I’m here to give you a sneak peek into my daily life as a member of the Session Replay team, focusing […]

    Riccardo Porcu

  • 3 min read

    How to use product analytics to increase customer engagement

    Product analytics metrics tell you if your product feature successfully engages customers.   The right metrics help you find improvement opportunities and create a standout digital customer experience. They’re also essential to measure the impact of individual product features and help with product performance analysis.  But wait, which product metrics matter most? And how can […]

    Mona Teo-Rubinsztajn

  • 3 min read

    6 trends in digital marketing to look out for in 2024

    Which trends in digital marketing are set to dominate the landscape in 2024? Keep reading to discover six trends as predicted by marketing experts, and download our What’s Next in CX? 2024 Digital Customer Experience Trends Report to find out how to prepare your digital CX strategy for next year.  88% of consumers say a […]

    Nea Bjorkqvist

  • 6 min read

    Navigating Your Sales Development Career Search: Tips from a Contentsquare Recruiter

    Let me introduce you to Rebecca Edwards-Cook, a Talent Acquisition Specialist based in London. Rebecca has been a part of the Contentsquare team since April 2022 and collaborates with various business units, including Sales Development, to identify and connect top talent with exciting opportunities with us. Recently, we had the chance to sit down with […]

    Contentsquare

  • 4 min read

    How to create a customer journey map that drives results

    Creating a customer journey map is one of the most important things you can do to ensure higher conversions. Keep reading to find out how to make your journey map a treasure map— and how data can help you in the process…   Here’s a slightly concerning stat for you: Bounce rates rose to 49% in […]

    Nea Bjorkqvist

  • 5 min read

    3 tips for your experimentation strategy (plus ideas you’ll want to copy)

    In today’s world of digital marketing and eCommerce, the urgency around building an experimentation strategy is everywhere. We read constant articles and watch countless videos about its importance. And yet so few brands see success from their experimentation efforts. Why is this? According to Doychin Sakutov, Director of Experimentation and Optimization at Virgin Media O2, […]

    Nea Bjorkqvist