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Miscellaneous

  • 3 min read

    UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  So here are some content-oriented tips to ensure the foundation of your lead generation experience is headed […]

    Michelle Lee
  • 2 min read

    Sale season fails: The eCommerce bloopers our customers are trying to forget

    If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]

    Katie Leask
  • 3 min read

    A step-by-step guide to creating a career development plan + infographic

    Jasmine Gill, Senior Manager of Strategic Initiatives at American Express, spoke on the importance of taking ownership of your career growth at Contentsquare’s latest CX Circle event.  Having felt like she had a slow start to her own career journey (with plenty of ambiguous, unhelpful feedback along the way), Jasmine shared one piece of advice […]

    Katie Leask
  • 4 min read

    How to ensure your retail site is accessible to all this sale season

    Making a website accessible to all can seem intimidating and, unfortunately, it’s not often seen as a priority by most businesses. What many people don’t realize, however, is the sheer number of people who have a disability.  Today’s brands aim to serve the needs of their customers, but many fail to do so because millions […]

    Matt Christie
  • 2 min read

    5 career-driven ladies on the tech they couldn’t live without

    At Women in Ecommerce, we’re big advocates of a healthy work/life balance and prioritizing your mental wellbeing. And that can be as simple as making sure you have the right tools in place to nail the day job – stress-free and as efficiently as possible. Whether you’re self-employed or work for an organization, there are […]

    Katie Leask
  • 2 min read

    Inspiration for enhancing your product experience pages

    As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]

    Michelle Lee
  • 3 min read

    Comparing products: Design practices to help your users avoid fragmented comparison

    Users aren’t always intent on purchasing. They may need to conduct extensive research first, meaning they’ll often visit a site multiple times, delaying their purchase until they’re confident they’re making the right product choice. Comparing services and products can be time-consuming, especially when you’re flipping back and forth between pages, websites, and information. This is […]

    Michelle Lee
  • 3 min read

    Accessible design 101

    Interested in accessible web design? Download our Digital Accessibility Handbook for an in-depth look at how to create a website that caters to everyone. With plenty of statistics and a handy checklist, this report will help you understand the importance of digital accessibility, plus how to make your website inclusive. What is accessible design? How […]

    Katie Leask
  • 5 min read

    How Sky UK are creating positive change through customer journey experimentation

    At our latest CX Circle event, Simon Elsworth from Sky UK and Isabelle Zdatny from Qualtrics XM Institute discussed how using data from Qualtrics and Contentsquare is helping create lasting change for Sky’s customers. In an informal question and answer session, Simon, Sky UK’s Senior Experimentation Manager, chatted to Isabelle, Qualtrics XM Institute’s XM Catalyst, […]

    Katie Leask
  • 4 min read

    Considerations for your chatbot design

    Whether you’re exploring custom chatbots, browsing third parties, or looking to improve your own chatbot design, it’s good to know what kinds of UX requirements you need beforehand. Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design.   How to nail your chatbot design […]

    Michelle Lee
  • 4 min read

    Woman to woman: Inspirational advice from badass women in leadership

    We can all learn a lot from the incredible, inspiring women around us. And if you’ve set yourself leadership-orientated career goals, then who better to ask for advice than those who have already been there, done that, and got the hard-earned leadership t-shirt?  We quizzed five impressive ladies in leadership roles on what one piece […]

    Katie Leask
  • 3 min read

    How to make your website more accessible in five simple steps

    If you’re wondering how to make your website more accessible for people with disabilities, you’ve come to the right place. Our digital accessibility report covers everything you need to know about creating online experiences that cater to everyone. Download it today.   How do I make my website accessible? At Contentsquare, we have one mission; […]

    Katie Leask

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