Miscellaneous

  • 4 min read

    Forrester Total Economic Impact™ study finds 602% ROI with Contentsquare

    2023 is a year where successful brands will prioritize resilience and adapt to deliver growth. For marketing, product, technical and digital teams alike, proving the ROI of customer experience (CX) will be essential to avoiding budget cuts that ultimately hurt both the customer and the bottom line. Contentsquare can help. We commissioned Forrester Consulting to […]

    Contentsquare

  • 9 min read

    7 killer A/B testing examples from Clarins, Hotel Chocolat and On the Beach

    Building a great customer experience (CX) is key to digital success. Unfortunately, customer expectations don’t sit still, so what constitutes ‘great’ is a moving target. And there’s only one way to ensure you’re hitting that moving target: test, test, and test again. (Then repeat.) But what elements of your digital CX should you be testing? […]

    Jack Law

  • 4 min read

    The need for speed: How to supercharge your website for conversion and retention 

    When working to resolve website performance issues for our customers, this famous quote from Top Gun often comes to mind. “I feel the need, the need for speed!” —Peter “Maverick” Mitchell, Top Gun Today’s customers want instant gratification and access to information. As digital consumers, we’ve undoubtedly faced the frustrations of slow loading sites; pictures and fancy […]

    Sam Counterman

  • 4 min read

    Digital Experience Monitoring (DEM): What is it and why do you need it

    Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

    Nea Bjorkqvist

  • 6 min read

    So you just got Contentsquare, now what?

    The most common question we get from new clients is how to get the most out of our platform as quickly as possible. When so much time and resource is spent on getting an enterprise platform on board, the last thing you want is to find it sitting on the shelf three weeks later, barely […]

    Katie Leask

  • 5 min read

    8 customer experience trends to look out for in 2023 and beyond

    What are the top customer experience trends from CX circle London? How are brands future-proofing their CX strategies? According to Nasdaq, nearly every shopping purchase (95%) will happen online by 2040. This doesn’t surprise us as this shift in consumer shopping habits is already well underway. Brands are now under more pressure than ever before […]

    Nea Bjorkqvist

  • 3 min read

    Step into the future: CX circle London is back!

    CX Circle — the customer experience event of the year — is back.  This time, we’re stepping into the future of human digital experiences. We’ve got immersive futuristic breakout rooms, surprise entertainment, and a closing party your future self will thank you for.   Speakers from VICE, Sky, Lovehoney, Clarins, On the Beach and many more (incredible) […]

    Nea Bjorkqvist

  • 2 min read

    Why Khaleej Times is partnering up with Contentsquare (and why you should too)

    We had the pleasure of chatting with Sohail Nawaz, Chief Digital Officer at Khaleej Times on our brand new partnership. In this exclusive interview, he shares why they chose Contentsquare’s digital experience analytics platform to help their teams better understand their online customer behavior and deliver exceptional experiences for their readers.  Could you introduce yourself […]

    Nea Bjorkqvist