5 min read

5 tips to improve your mobile app user acquisition and retention

Mobile app user acquisition: The Key to Business Success in 2023 Mobile apps are more critical today than they’ve ever been for user acquisition, customer retention, and your bottom line. That’s because app users convert at a much higher rate than web users – as much as three times more, according to Criteo. According to […]

1 min read

Contentsquare + Hotjar Surveys: Connect users’ comments to their on-site experience

Hotjar Surveys is now integrated with Contentsquare, so you can connect what your users tell you to their experience on your site. By jumping straight from Surveys to Session Replays and user journeys in Contentsquare, you’ll: Understand why certain users are getting frustrated Spend less time searching session replays for insights Get your team aligned […]

3 min read

Unlock the secrets of your customers: 4 proven tactics you need to know 

Customer expectations have never been higher. And to adapt to the ever-rising demands, marketers need to truly understand their digital customers’ behaviors, feelings and intent. But that’s easier said than done: 84% of marketers say they can’t currently track the moods and mindsets of digital customers, and 76% can’t accurately measure whether digital customers are […]

5 min read

How to reduce user friction in your digital customer experience and drive growth

As we discussed in part one of this two-part blog series, you need to reduce user friction in your customer journeys to drive growth at a time when digital consumers are short on disposable income and have countless websites fighting for their attention. We discussed how fighting ux friction requires you to detect and remove […]

4 min read

Why frictionless customer experiences are essential for growth in 2023

To persuade consumers to part with their hard-earned cash at this time of economic uncertainty, you need a standout digital service—and one surefire way to immediately stand out from the crowd is to provide website and app visitors with a truly frictionless customer experience. That’s because frustration-free experiences are still far from the norm—and customer […]

5 min read

Contentsquare talent spotlight: Salimata Sylla, Emerging Talent Acquisition Intern

Meet Salimata Sylla, Emerging Talent Acquisition Intern at Contentsquare. Salimata joined Contentsquare in September 2022 for a 6-month internship. In this spotlight, we sat down for an in-depth interview with Salimata to discuss her experience as an intern at Contentsquare thus far. Salimata shares information about Contentsquare, her onboarding and integration into the company and […]

5 min read

3 website engagement metrics to track for max revenue and growth in 2023

With both consumers and businesses facing economic hardship right now, measuring website user engagement metrics has never mattered more.  But which metrics matter most? And how can digital teams push those metrics to encourage user engagement and drive business growth in 2023?  Our 2023 Digital Experience Benchmark Report has the answers you’re looking for. We’ve analyzed 2,942 websites, 161 billion […]

5 min read

The average time spent on websites is dropping – 3 ways to combat the growing consumption crisis

Do we have your attention? According to our 2023 Digital Experience Benchmark Report, we might not have it for long. The report reveals that the average time spent on websites dropped last year—just one of several metrics measuring engagement and page consumption that fell.  So let’s cut to the chase.  2022’s drop in page consumption (despite a boost in traffic […]