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Miscellaneous

  • 2 min read

    INVITATION: Defining CX’s role in the digital world of tomorrow

    Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

    Niki Hall
  • 3 min read

    UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  So here are some content-oriented tips to ensure the foundation of your lead generation experience is headed […]

    Michelle Lee
  • 2 min read

    Sale season fails: The eCommerce bloopers our customers are trying to forget

    If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]

    Katie Leask
  • 3 min read

    A step-by-step guide to creating a career development plan + infographic

    Jasmine Gill, Senior Manager of Strategic Initiatives at American Express, spoke on the importance of taking ownership of your career growth at Contentsquare’s latest CX Circle event.  Having felt like she had a slow start to her own career journey (with plenty of ambiguous, unhelpful feedback along the way), Jasmine shared one piece of advice […]

    Katie Leask
  • 4 min read

    How to ensure your retail site is accessible to all this sale season

    Making a website accessible to all can seem intimidating and, unfortunately, it’s not often seen as a priority by most businesses. What many people don’t realize, however, is the sheer number of people who have a disability.  Today’s brands aim to serve the needs of their customers, but many fail to do so because millions […]

    Matt Christie
  • 2 min read

    5 career-driven ladies on the tech they couldn’t live without

    At Women in Ecommerce, we’re big advocates of a healthy work/life balance and prioritizing your mental wellbeing. And that can be as simple as making sure you have the right tools in place to nail the day job – stress-free and as efficiently as possible. Whether you’re self-employed or work for an organization, there are […]

    Katie Leask
  • 2 min read

    Inspiration for enhancing your product experience pages

    As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]

    Michelle Lee
  • 3 min read

    Comparing products: Design practices to help your users avoid fragmented comparison

    Users aren’t always intent on purchasing. They may need to conduct extensive research first, meaning they’ll often visit a site multiple times, delaying their purchase until they’re confident they’re making the right product choice. Comparing services and products can be time-consuming, especially when you’re flipping back and forth between pages, websites, and information. This is […]

    Michelle Lee

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