5 min read

How Contentsquare is helping M&S put the customer at the heart of the site experience

Creating a great site experience is rooted in understanding your customers and their online behavior. One company investing in their digital experience and optimizing customer journeys is the iconic British retailer, M&S. So, we sat down with their Head of Online Trading and Optimization, Sreena Jamieson to get the latest on her customer-first approach to the online experience […]

3 min read

Salomon Relies on Contentsquare to Optimize the Digital Customer Experience

Leading Outdoor and Winter Sports Brand places e-commerce and customer data at heart of its consumer-centric strategy New York, NY – May 2, 2022 – Salomon is using digital experience analytics leader Contentsquare to monitor all of its collections, measure key metrics such as engagement and conversion rate across all website pages, understand the performance […]

3 min read

Data-driven web design: The recipe for success according to Moss Bros

As Head of eCommerce at Moss Bros, Matt Henton knows a thing or two about digital marketing. Having been with Moss Bros for the past seven years, Matt’s responsible for everything the brand delivers online. “My job is getting people to visit our website, and crafting digital experiences that support and showcase the products we […]

4 min read

The power of AI Alerts: How Wolverine used Contentsquare to reduce bounce rates by 22%

Louise Zanier, Senior Ecommerce Manager at Wolverine Worldwide, spoke at our recent Contentsquare Client Club event about her experience with Contentsquare. In her session, Louise shared how Wolverine used AI Alerts to uncover and fix issues in its customer journey. About Wolverine Wolverine Worldwide is a leading global marketer of branded footwear and apparel with […]

4 min read

How to use the Google HEART framework to optimize your CX with G-Star

Charlotte Zwanenburg is G-star’s CRO Manager, sitting within the Digital Commercial team. Responsible for managing conversion rate optimization, Charlotte’s role includes driving A/B testing and personalization initiatives to improve their customer experience. “I’m trying to get the highest margin and return from everything we do,” she explains. Alongside Charlotte is Laura Rademaker; a Customer Experience […]

6 min read

The perfect fit: How Sweaty Betty is enticing US customers with the help of Contentsquare

We had the pleasure of listening to Helen Martin, Digital Product Manager at Sweaty Betty, speak at our recent Contentsquare Client Club. In her session, Helen discussed how Sweaty Betty is enticing and delighting their new US customers with the help of Contentsquare insights. Helen joined Sweaty Betty in March this year and her main […]

2 min read

INVITATION: Defining CX’s role in the digital world of tomorrow

Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

4 min read

Product reviews: 6 tips on creating the best review section for your product page

Although we’ve already discussed some best user experience practices in our previous article, there is still more wealth to be shared! In this article, we will be covering six more best practices for the review section of your product page.   1. Show only a few reviews at a time You should provide your users […]