Blog - Retail
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3 min read
Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]
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3 min read
7 holiday shopping frustrations and how to fix them
The busy holiday shopping season is well underway, but that doesn’t mean you can’t still improve your customers’ digital experiences. This time of year can be stressful, so creating seamless shopping journeys and reducing frustrating friction points will leave your customers delighted and ready to return. Contentsquare recently surveyed over 600 US consumers about their […]
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3 min read
How Koala adopts simplicity in their UX and product design
Koala on why simplicity is key when designing UX To design user experiences that actually convert in the age of distraction, Scott Shillinglaw, Senior Digital Product Manager at Koala, lives by three words – less is more. At CX Circle Sydney, Scott reflects on how embracing simplicity helped the team improve engagement and conversion metrics. […]
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6 min read
Ecommerce peak season: How to Optimize Your Website for a Smooth Shopping Experience
Getting ready for the eCommerce peak season? Today we want to tell you about how you can excel in your next peak campaign and the role of Digital Experience Analytics in creating the best digital experience for your customers. This article will guide you through what you can do before, during and after the season. […]
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5 min read
Why “phygital” is the future of customer experience
In the world of eCommerce, the phrase “phygital” has recently emerged to describe a new way of thinking about the customer experience. What is a phygital customer experience? What are the benefits of this approach? What could it mean for your brand? This article seeks to answer all these questions and looks at practical examples […]
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4 min read
How MyDeal uses Contentsquare to optimize customer journeys
MyDeal is one of the biggest marketplaces in Australia, seeing 3.5 million sessions a month and 1 million active customers every year. The company attracts tens of thousands of customers daily, and any opportunity to improve customer experience is a potential revenue generator. Investing in digital experience analytics is helping them reduce customer friction and […]
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4 min read
4 actionable ways Ecosa uses Contentsquare to improve the customer experience
For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]
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8 min read
The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt
The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]