Blog - Retail

  • 3 min read

    Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

    Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

    Contentsquare

  • 3 min read

    7 holiday shopping frustrations and how to fix them

    The busy holiday shopping season is well underway, but that doesn’t mean you can’t still improve your customers’ digital experiences. This time of year can be stressful, so creating seamless shopping journeys and reducing frustrating friction points will leave your customers delighted and ready to return. Contentsquare recently surveyed over 600 US consumers about their […]

    John O'Melia

  • 3 min read

    How Koala adopts simplicity in their UX and product design

    Koala on why simplicity is key when designing UX  To design user experiences that actually convert in the age of distraction, Scott Shillinglaw, Senior Digital Product Manager at Koala, lives by three words – less is more.  At CX Circle Sydney, Scott reflects on how embracing simplicity helped the team improve engagement and conversion metrics. […]

    Mona Teo-Rubinsztajn

  • 6 min read

    Ecommerce peak season: How to Optimize Your Website for a Smooth Shopping Experience

    Getting ready for the eCommerce peak season? Today we want to tell you about how you can excel in your next peak campaign and the role of Digital Experience Analytics in creating the best digital experience for your customers.  This article will guide you through what you can do before, during and after the season. […]

    Fernando Moreno

  • 5 min read

    Why “phygital” is the future of customer experience

    In the world of eCommerce, the phrase “phygital” has recently emerged to describe a new way of thinking about the customer experience. What is a phygital customer experience? What are the benefits of this approach? What could it mean for your brand? This article seeks to answer all these questions and looks at practical examples […]

    Nea Bjorkqvist

  • 4 min read

    How MyDeal uses Contentsquare to optimize customer journeys

    MyDeal is one of the biggest marketplaces in Australia, seeing 3.5 million sessions a month and 1 million active customers every year.  The company attracts tens of thousands of customers daily, and any opportunity to improve customer experience is a potential revenue generator. Investing in digital experience analytics is helping them reduce customer friction and […]

    Mona Teo-Rubinsztajn

  • 4 min read

    4 actionable ways Ecosa uses Contentsquare to improve the customer experience

    For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]

    Mona Teo-Rubinsztajn

  • 8 min read

    The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt

    The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]

    Jack Law