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Retail

  • 4 min read

    Five ways to optimize your checkout flow and increase conversion

    The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

    Claudia Chang
  • 4 min read

    Product reviews: 6 tips on creating the best review section for your product page

    Although we’ve already discussed some best user experience practices in our previous article, there is still more wealth to be shared! In this article, we will be covering six more best practices for the review section of your product page.   1. Show only a few reviews at a time You should provide your users […]

    Claudia Chang
  • 5 min read

    Product reviews: how to create the best review section for your product page

    With online shopping becoming increasingly habitual and preferred among many consumers, it is crucial to optimize the elements that are driving this switch in the first place. One of these elements are reviews.  Reviews are quintessential to the user experience. More specifically, they build confidence in users in deciding on which products to buy and […]

    Claudia Chang
  • 2 min read

    How to create a frictionless payment process: Four tips from two banking experts

    The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]

    Delaney McDonald
  • 4 min read

    The perfect meal: How Contentsquare is helping supercharge Huel’s impressive growth plans

    We sat down with Ollie Scheers, CTO at Huel, to chat about why he chose Contentsquare to drive Huel’s impressive growth, by helping to understand and improve their customer experience online. About Ollie and his team As CTO, Ollie looks after the Engineering, UX, Data, and Insights teams. Their major priorities are continuing to improve […]

    Contentsquare
  • 5 min read

    Helpful ideas for optimizing your site ahead of sale season (with big brand examples)

    With the holiday season approaching, it’s crucial that teams prepare for what may be the highest eCommerce traffic count in history.  For the first time ever, US holiday retail sales are predicted to surpass $1 trillion, with eMarketer forecasting Thanksgiving Day spending to hit $6.21 billion. What’s more, it remains likely that audiences will opt […]

    Michelle Lee
  • 2 min read

    Inspiration for enhancing your product experience pages

    As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]

    Michelle Lee
  • 6 min read

    From insight to innovation: The power of customer experience analytics for the retail industry

    We sat down with Harry Thornberry, Business Development Manager at Contentsquare, to find out why insight and innovation should be top of every online retail professionals’ list this summer.    Experience often trumps price “Digital experience in fashion and retail is a battleground right now,” says Harry. “And we’re finding with a lot of our […]

    Katie Leask
  • 4 min read

    3 Upsell UX Best Practices to Drive eCommerce Sales

    Upselling and cross-selling can be a challenge to implement in any industry. A poorly-time distraction can frustrate users, or worse, cause them to leave your site. At the same, cross-selling, when done right, can prove to be an effective way to increase revenue and sales. In fact, product recommendations drive 10-30% of eCommerce site revenue, […]

    Michelle Lee
  • 4 min read

    4 Tips for Perfecting Promo Code UX on eCommerce Websites

    Whether it’s the holiday season or not, it’s imperative that your promotions and coupon codes work effectively for the user. Promotions and discounts go a long way in encouraging users to buy and makes it crucial to mitigate any confusion or friction. But, having confusing exceptions and bad promo code UX can sometimes do more […]

    Michelle Lee
  • 5 min read

    2021 Digital Experience Benchmarks by Industry 

    Every year, Contentsquare releases a digital experience benchmark report to help businesses see how their digital experience stacks up against the world’s leading brands. This year’s report stands out for a few reasons.  Firstly, it tracks and measures the change in consumer digital behaviors that took place over the last year and the digital transformation […]

    Lyssa Test
  • 4 min read

    Ace & Tate Partner with Contentsquare

    We sat down with Sheri Kruzel, Senior Product Manager at Ace & Tate, to find out why she and her team are so excited to get their hands on Contentsquare – the industry-leading experience analytics platform. About Sheri and her team: Sheri is responsible for the front-end team, including 4 developers and a UX lead. […]

    Contentsquare

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