6 min read

Ecommerce peak season: How to Optimize Your Website for a Smooth Shopping Experience

Getting ready for the eCommerce peak season? Today we want to tell you about how you can excel in your next peak campaign and the role of Digital Experience Analytics in creating the best digital experience for your customers.  This article will guide you through what you can do before, during and after the season. […]

5 min read

Why “phygital” is the future of customer experience

In the world of eCommerce, the phrase “phygital” has recently emerged to describe a new way of thinking about the customer experience. What is a phygital customer experience? What are the benefits of this approach? What could it mean for your brand? This article seeks to answer all these questions and looks at practical examples […]

4 min read

How MyDeal uses Contentsquare to optimize customer journeys

MyDeal is one of the biggest marketplaces in Australia, seeing 3.5 million sessions a month and 1 million active customers every year.  The company attracts tens of thousands of customers daily, and any opportunity to improve customer experience is a potential revenue generator. Investing in digital experience analytics is helping them reduce customer friction and […]

4 min read

4 actionable ways Ecosa uses Contentsquare to improve the customer experience

For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]

7 min read

The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt

The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]

3 min read

Contentsquare’s Techstack Showcase: How to Build a Best-in-Class Technology Stack for Retailers

Shoptalk is one of the retail industry’s top events where the most influential digital leaders and innovative technologies come together for three days of conversations, workshops, and presentations on the future of retail. This year, Contentsquare invited our strategic partners onsite to stop by the Contentsquare booth for on-site product demos and discussions on the […]

6 min read

3 eCommerce conversion rate optimization strategies to grow your retail business this year

Ecommerce conversion rates dropped by -3.5% last year. We explored what might be behind this decline in a recent article. But enough about the problem; let’s talk solutions. We’ve seen the three eCommerce conversion rate optimization (CRO) strategies featured in this article work wonders for the conversion rates of leading retailers (we’ve provided links to […]

3 min read

How New Look optimized its product detail pages to drive additional revenue with Contentsquare

The product detail page (PDP) is where your customers come to find out everything they need to know about your products—making it the most valuable page in your entire digital customer journey. Today, PDPs are leading the way in terms of page consumption. According to this year’s Digital Experience Benchmark Report, product pages are the […]