Retail

  • 3 min read

    5 takeaways about being a woman in eCommerce and dealing with imposter syndrome

    According to a report by the World Economic Forum, men hold 69% of roles in leadership globally. It is undeniably still a men’s world, despite an accelerating trend of women being hired into leadership roles. This understandably gives rise to feelings of imposter syndrome, which is defined by Oxford Languages as “the persistent inability to […]

    Mona Teo-Rubinsztajn

  • 4 min read

    Actionable insights: How PLUS Retail is using data to optimize its website and app experience

    We sat down with Arvid Nieuwsma, Head of Product at PLUS Retail, to get the scoop on their recent merger with Coop, why they’ve invested in Contentsquare’s analytics platform, and how they’re using actionable insights to optimize their digital experience. About PLUS Retail and Arvid PLUS Retail is known as a trendsetter in the Dutch grocery […]

    Nea Bjorkqvist

  • 3 min read

    5 priorities for retail executives to prepare for the peak shopping season

    Executive summertime focus: Prepare the online experience now for the peak shopping season Summertime is not the time for e-commerce to take a break. In the aggregate, we are worse off from a customer experience (CX) perspective than before the pandemic. Forrester’s CX indices have dropped from 2021 to 2022 in Europe, and they’ve not done much […]

    James McCormick

  • 3 min read

    Peak sales season: 17 CX tips to boost website ROI and sales

    Improve your customer experience this peak sales season to drive conversions, increase sales and improve ROI. Peak sales season means more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to the 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in […]

    Delaney McDonald

  • 3 min read

    Why Decathlon chose Contentsquare to improve its digital experience: 4 (very good) reasons

    Decathlon, the world’s largest sporting retailer, is renowned for its outstanding customer experience. Want to know their secret? At our recent virtual workshop, Roanna Zheng, Product Owner and Jason Tan, Digital Sport Leader, shared how they use Contentsquare (plus other tools in their tech stack) to maximize their CRO strategy, reinforce a product mindset, improve customer […]

    Chermay Chaves

  • 4 min read

    Retail analytics: How to bridge the data divide between retailers and brands 

    The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]

    Nea Bjorkqvist

  • 2 min read

    Contentsquare launches Fast 100 ranking using Speed Analysis tool

    The Fast 100 report ranks the website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyze the performance of the UK’s most popular retail websites. The Fast 100 2022 […]

    Contentsquare

  • 3 min read

    Salomon Relies on Contentsquare to Optimize the Digital Customer Experience

    Leading Outdoor and Winter Sports Brand places e-commerce and customer data at heart of its consumer-centric strategy New York, NY – May 2, 2022 – Salomon is using digital experience analytics leader Contentsquare to monitor all of its collections, measure key metrics such as engagement and conversion rate across all website pages, understand the performance […]

    Contentsquare