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Automotive

  • 5 min read

    2021 Digital Experience Benchmarks by Industry 

    Every year, Contentsquare releases a digital experience benchmark report to help businesses see how their digital experience stacks up against the world’s leading brands. This year’s report stands out for a few reasons.  Firstly, it tracks and measures the change in consumer digital behaviors that took place over the last year and the digital transformation […]

    Lyssa Test
  • 4 min read

    Is Disruption Coming To The Auto Sector? We Quizzed Two Experts For Their Viewpoints

    The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]

    Geoffrey Vion
  • 5 min read

    The Rise of Automotive UX

    A guest post by Lillian Xiao, a user experience designer for a large European automaker. Automakers are designing the next generation of cars with user experience (UX) at the forefront. The merging of physical and digital—driven by electrification, connectivity, self-driving technology, and fluid ownership models—will give rise to unprecedented user experiences. The most successful automakers […]

    Lillian Xiao
  • 3 min read

    Driving Online Conversions In The Automotive Industry

    A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significant pain for many consumers today. Pushy sales tactics, a lack of transparency, hidden costs and add-ons […]

    Efrat David
  • 2 min read

    Digital Transformation for the Automotive Industry

    In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and dealers are still far from being ready to sell cars online, not to mention consumer […]

    Pola Zen

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