Power up performance and remove friction from user journeys

Experience Monitoring solutions monitor the availability, performance and quality of the user experience in your website and app. They let you proactively identify and resolve technical and performance issues, like errors and slow loading times. 

By fixing these issues, you can enhance the user experience, improve your reputation, and generate better business outcomes (like conversions and sales).

Experience Monitoring is important because it lets you proactively identify and resolve issues impacting the user experience. By monitoring various metrics, such as page load times, responsiveness, and user satisfaction, you can optimize your website or app and ensure positive experiences for users.

Experience Monitoring helps you identify and fix performance issues and errors that hinder conversions, sales, or customer satisfaction. It lets you optimize digital assets and reveals user behavior and preferences so you can make better strategic decisions.

Some key metrics tracked in Experience Monitoring include: 

• Page load times

• Responsiveness

• Availability

• Errors and crashes

• Conversion rates

• User engagement

• User satisfaction

The benefits of implementing Experience Monitoring include:

• Improved user satisfaction 

• Enhanced brand perception

• Increased conversion rates 

• Faster issue resolution 

• Enhanced website performance

• Increased customer retention 

• Better understanding of user behavior and preferences

Experience Monitoring is different from traditional application performance monitoring (APM) in that it focuses on the end user experience. 

• APM tools typically collect data from the inside of an application, such as CPU usage, memory usage, and database queries. 

• Experience Monitoring tools collect data from the outside of an application, such as load times, errors and user satisfaction surveys. 

This means Experience Monitoring solutions can identify performance problems that wouldn’t be visible to APM tools. 

For example, a DEM solution can identify a problem with a slow load time, even if the application's CPU usage and memory usage are normal. This is because the slow load time is affecting the end user experience, even though it isn’t affecting the performance of the website itself.

Contentsquare Experience Monitoring helps teams identify, prioritize, and fix obstacles related to errors or web and app performance. Benefits include:

• Faster time to insights and action. Surface obstacles automatically and see which ones matter most, so you can prioritize and get the technical details needed to solve them quickly.

• Improved efficiency and productivity. Contentsquare helps you spend less time tracking down and reproducing issues, chasing false positives, and troubleshooting problems that don’t impact your business.

• Democratize insights. Contentsquare helps your marketing, IT, product, and eCommerce​​ teams get shared insights for faster, better-informed decision making.

Contentsquare’s Experience Monitoring solution monitors user experience, web and app performance, and errors. Plus, it shows you how these issues affect customer journeys, user behavior, conversions, and revenue. It’s able to do this because:

1) It captures rich behavioral data, like:

• Every user’s click, tap, swipe, and hover

• Events

• Errors

• Text displayed on-screen

• Web/app performance metrics for every page/screen. 

Having all this data allows Contentsquare to show how technical or performance issues impact  business outcomes and user behavior.

2) It provides immersive visualizations and comparisons that help surface insights and ‘aha moments’ faster and more effectively than any other solution. 

Journey analytics, advanced zoning heatmaps, and impact quantification visualizations are different from any other solutions out there. They make it incredibly easy to see exactly what’s happening—and why it matters.

3) Contentsquare connects use cases from the top of the funnel to the bottom, across all the teams related to digital experiences. This includes UX teams, marketing, web analytics, product and mobile app teams, eCommerce teams, and IT teams. Contentsquare enables collaboration across these teams based on a shared understanding of the user experience.

Contentsquare captures rich behavioral data—like every click, tap, swipe, and hover.  Plus all events, errors, text seen by your users, and web performance metrics for every page and app screen. Having this data allows it to show how technical or performance issues impact business outcomes and user behavior.