Learn how site visitors behaved during the 2019 Back to School shopping season with our back to School report. Discover the differences in shopping patterns among low versus high involvement purchases. We’ve compiled data on 69 million visitor sessions during the summer to see how people shop before the peak season.
Consumers’ omnichannel preferences have encouraged digitally native brands (pure players) to invest in physical iterations of their brand experience — ie exist as click and mortar brands — and the age of on-demand convenience has pushed stores to reinvent themselves online. In this report, we’ll be looking at the strengths and challenges of either model, and sharing the tips and tricks that they can learn from each other.
By 2021, mobile ecommerce sales are expected to be about 54% of total ecommerce sales, yet mobile conversion rates remain at 2%. If you see similar stats in your data, we’re here to help. In this report we’ll unearth the myths about mobile UX, the difference between desktop and mobile users, what’s really causing low mobile conversion rates and more.
AB tests can help resolve a variety of issues running rampant on your website and help you drive better results, but with only 1 in 7 tests generating any uplift, bringing focus to your strategy is key. Discover how AB testing informed by digital experience insights helped brands set strategic priorities around unique customer KPIs and achieved uplift from every test.
Voice of the Customer (VoC) solutions enable brands to understand what customers think and feel about their digital experience. But how do you quantify negative feedback and turn negative customer reviews into actionable insights? Digital teams will miss a critical part of the customer experience with VoC alone. See our four use cases on how brands using experience analytics were empowered to craft customer-centric experiences based directly on VoC feedback.
The acquisition of new leads and the generation of sales ROI begins at the top of the sales funnel. But with customer acquisition costs skyrocketing, it’s difficult to achieve a strong ROI from your inbound marketing campaigns. Maximizing the effectiveness of your paid traffic acquisition strategy is crucial. Learn how brands leveraged customer behavior insights to optimize their content for their most valuable segments.
The goal of content strategy is to produce content that engages site visitors and adds value to each stage of the customer journey. Maximizing ROI from digital content and improving underperforming content is every digital team’s objective — from creative to merchandising. Learn how to optimize your content strategy with behavioral analytics from our four use cases. Save money on content investments.
Discover the most prominent interactions among consumers in the USA and 6 other countries with our Global UX Report. Learn how site visitors use the internet globally, including customer acquisition channels, distinct browsing patterns, element use (menu, search bar, carousel), product page interactions and much more. Learn how to localize your UX to boost ecommerce conversions.
Merchandising, placement and findability are invaluable pieces in the puzzle of your customers’ digital experience. Learn how four of our clients used behavioral analytics to improve their online merchandising for better placement and findability, including how optimizing these areas led to quantifiable results.
A brand’s competitive advantage requires speedy data-driven decisions for all team members. Experience makers are losing time and business when basing their digital experience without understanding their users’ behaviors. Learn how four brands created a successful digital transformation by implementing next-gen analytics.
By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales, yet mobile conversion rates remain at 2%.
If you’re seeing similar stats in your data, we’re here to help.
Packed with extensive research, this report highlights the key digital challenges facing the sector and outlines how next-gen analytics can help teams create profitable digital journeys.
Discover the future of retail report from Contentsquare. Learn how you can future-proof your e-commerce operations.
We can’t predict next season’s looks but we can tell you how users are shopping for them — from top converting items to best performing channels, we’ve got you covered when it comes to UX trends.
You already know how important this period is to your ecommerce site, and you need an edge without drowning in numbers. Download this report to learn the reasons why certain brands are set to win the Black Friday period.
This report highlights the emergence of mindset – a concept that adds layers of intent and context to persona for a 360-degree understanding of consumers.
Amazon’s acquisition of Whole Foods changes the playing field for yet another industry. The silver lining to this dark cloud is that businesses can capitalize on this move to drastically improve on every front. Curious? Read this report to learn how.