Now more than ever we need to maintain brand awareness. Customers want to feel connected to the brands they use, and UGC is a great way to help customers identify with a product (compared to a model in a studio).
Data from our 2020 Holiday Playbook shows that interactions and Add to Bag rate both increased significantly once UGC was added to the page.
Fashion brands are utilizing UGC, but so are homeware and furniture sites such as IKEA and The White Company.
Allowing users to visualize some bed linen in a fellow user's bedroom, or checking to see the garden table and chairs fits on someone else's balcony is a great way to boost engagement. If you happen to see another user’s living room that looks eerily similar to yours, and that ornament looks fantastic, then it’s a no brainer.
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