Hello. I’m Matt, UX designer at Contentsquare.
I spend most of my day speaking to clients from all industries about how to improve their user experience. I share advice, best practices, and data insights from Contentsquare to help point them in the right direction when it comes to UX optimization.
Today, we're looking at User Generated Content (UGC). Nope, I'm not talking about all those countless selfies you've taken during lockdown. But instead, the importance of Instagram and its place within UX — its different uses, how it's no longer just "a trend" and its effectiveness across the eCommerce space.
And not only that, but how Covid-19 has forced a different approach on models and environment, from studio to bedroom photoshoots.
So ahead of the peak holiday shopping season, a time when UX optimization is more important than ever, here is how some of the best brands are utilizing User Generated Content.
I hope these examples will inspire you to consider new tests, but ultimately it’s your customers who should guide your development roadmap. Make sure you’re collecting data, testing, and iterating.