Create outstanding online experiences for FinServ customers

Contentsquare for FINSERV

Contentsquare fuels digital transformation for financial service brands with intuitive, automated, and comprehensive analytics that every team can use to deliver better digital experiences.

  • RBS - The Royal Bank of Scotland
  • Monabanq
  • Natwest
51% of FinServ mobile visitors bounce after viewing just one page. Source: Contentsquare

Insights you can’t afford to miss

FinServ brands face higher competition and expectations than ever before. With Contentsquare, digital teams gain visibility into how customers are engaging with their digital products, across web, mobile and app experiences. What content attracts them? What points of friction cause them to abandon? What are your most profitable customer journeys?

“Customers have very high expectations, and rightly so. They're used to intuitive experiences like Uber, Uber Eats, Facebook, and Apple, which have become the benchmark for customer experience. The key to building a successful digital product or experience is keeping up with and exceeding these expectations.”

Mike Zarif

Senior Product Manager, Afterpay

Gain actionable insights about your customer experience

Conventional web analytics tools are hard to use and even harder to interpret. Contentsquare is painless to set up and accessible to all, complementing traditional analytics with automated insights that every digital team can use.

Explore our platform

Freedom from tagging

Contentsquare’s software effortlessly breaks down elements on your site, no tagging required.

AI insights

Machine learning automatically prioritizes the errors that are costing you conversions.

Find friction points that cost you conversions

When it comes to FinServ sign-up flows, calculators, and other interactive tools, even small tweaks can have a huge impact on revenue. Contentsquare equips digital teams with comprehensive insights to make smarter, data-driven decisions – and to make them quickly.

How NatWest Group drove $700K revenue
$700K Incremental revenue that NatWest Group gained from optimizing its mortgage calculator with Contentsquare insights

Discover and improve your critical customer journeys

Conventional analytics can make finding your most important customer journeys difficult. Contentsquare’s unique and highly visual customer journey analytics makes it easy to find the pathways that matter most to your business, so you can prioritize effectively.

Explore customer journey analysis

Improve engagement and persuasion

Identify which content elements are most attractive to your potential customers and why, then make them more discoverable for improved acquisition.

Create a culture of data-driven decision making

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    Accelerate digital transformation

    Contentsquare provides a full picture of your user experience and behavior, helping digital teams prioritize their biggest opportunities in seconds.

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    Empowered, Agile Teams

    Break down silos and get crucial insights into the hands of your whole digital team – not just the analytics specialists.
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    Deliver great customer experiences

    Use Contentsquare insights to build intuitive digital experiences that delight and convert FinServ customers.

“Contentsquare is at the heart of our decision-making process. Since its introduction to the bank, it’s rapidly become one of our key tools for prioritizing wins for the business and for the customer. Without it, we would have missed a lot of opportunities. It has more than paid its own way and I’m sure it will continue to do so.”

Nathan King

Digital Experience Manager, NatWest Group


Supercharge your analytics with out-of-the-box integrations

Contentsquare integrates directly with 70+ leading tools, powering your systems with unique insight into your customer. We make your entire ecosystem smarter, giving you a greater return on your marketing tech stack investment.

Our technology partners
  • Google Analytics
  • Adobe Analytics
  • Qualtrics
  • Salesforce
  • Optimizely

Research and insights for building outstanding FinServ experiences

  • Finserv benchmark


    Digital consumer behavior in financial services: 5 actionable insights

    We dive into 5 key insights from the report on digital consumer behavior and share our top CX tips to help you best respond to your FinServ customer’s needs.

  • Report

    10 Key Findings from the 2022 Digital Experience Benchmark Report

    Read our 10 key takeaways from the 2022 Financial Services Benchmark Report.

  • One Pager

    Every FinServ Customer Is Unique.

    Contentsquare empowers FinServ companies with an unprecedented understanding of the customer experience.

See how Contentsquare can help your team build better FinServ experiences at scale.

Get a personalized demo with a digital experience expert.

Get a Demo