Digital Marketing

  • 2 min read

    3 reasons to read our B2B Conversion Playbook for Digital Teams

    The B2B buyer journey is a tangled web of interactions and experiences. It can include 10 or more stakeholders, take months or even years to complete, and involve hundreds of thousands of dollars. What’s more, the majority of your prospects’ time isn’t spent talking to your sales team—it’s spent independently doing research on your and […]

    Delaney McDonald

  • 3 min read

    Data-driven web design: The recipe for success according to Moss Bros

    As Head of eCommerce at Moss Bros, Matt Henton knows a thing or two about digital marketing. Having been with Moss Bros for the past seven years, Matt’s responsible for everything the brand delivers online. “My job is getting people to visit our website, and crafting digital experiences that support and showcase the products we […]

    Katie Leask

  • 4 min read

    How to use the Google HEART framework to optimize your CX with G-Star

    Charlotte Zwanenburg is G-star’s CRO Manager, sitting within the Digital Commercial team. Responsible for managing conversion rate optimization, Charlotte’s role includes driving A/B testing and personalization initiatives to improve their customer experience. “I’m trying to get the highest margin and return from everything we do,” she explains. Alongside Charlotte is Laura Rademaker; a Customer Experience […]

    Katie Leask

  • 6 min read

    Everything You Need to Know About Customer Journey Mapping

    What exactly is customer journey mapping and why is it so important for success? In this post, we’ll cover what a customer journey map is and how to create one, plus share examples of customer journey maps to inspire you. At Contentsquare, we’re committed to creating better digital experiences for all. Our advanced customer journey […]

    Katie Leask

  • 5 min read

    What does good customer experience mean to you? The hottest CX priorities from five top brands

    Customer experience, also known as CX, is the overall perception that a customer has of your brand. Whether buying your product, talking to customer service, or following you on Twitter; every single thing you do has the power to influence how your customers perceive your business. So you need to give them something that keeps […]

    Katie Leask

  • 5 min read

    Mobile-only Indexing: How to Get Your Website Ready for Google’s Biggest Update in Years

    If you’re confused about the internet’s latest buzzword, don’t worry; we’re here to explain what mobile-only indexing means in simple terms. We’ll also show you what to do to ensure your site isn’t negatively affected. So, in one sentence; what is mobile-only indexing?  Mobile-only indexing means that Google will now only use the mobile version […]

    Katie Leask

  • 7 min read

    How to Create Customer-Centric Advertising Campaigns in 2021

    Most customer journeys start the second a new user clicks on your ad. That is… if you can get them to click your ad!  We sat down with David Rodnitzky, the founder of 3Q Digital, an New York City-based growth marketing agency, and Anne DiNapoli Block, SVP and Head of Communications at creative agency Trade […]

  • 6 min read

    5 Lessons on Reaching Digital Consumers Creatively from Burger King’s Global CMO Fernando Machado

    “Creativity has the power to bend reality,” is the advice Burger King’s Global CMO, Fernando Machado, left with attendees of Contentsquare’s annual conference, CX Circle. Machado is an extremely decorated marketer with a proven track record of pushing creative boundaries and driving business growth, so it’s no surprise his keynote speech, “The King Just Wants […]

    Lyssa Test