Psst...Want to see content specific to your location?

Customer Experience

  • 4 min read

    Five ways to optimize your checkout flow and increase conversion

    The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

    Claudia Chang
  • 2 min read

    3 simple steps to turn your customer experience into your competitive advantage

    According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]

    Delaney McDonald
  • 4 min read

    Contentsquare + Hotjar = a (better) world of digital experience

    As you might have read, it’s been a busy Summer for Contentsquare and Hotjar. After years of following our own paths to transforming the world’s digital experience, we are joining forces to pursue this vision together. It’s a huge step for both our companies, and one we think will radically transform our ability to help […]

    Jonathan Cherki
  • 2 min read

    How to create a frictionless payment process: Four tips from two banking experts

    The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]

    Delaney McDonald
  • 3 min read

    Happy Get To Know Your Customers Day from Contentsquare!

    If there’s one thing we love at Contentsquare, it’s shouting about our talented, enthusiastic, and downright wonderful clients.  So for this Get To Know Your Customers Day, we decided to quiz a handful of our clients on their best career advice, their ideal morning routines, what’s getting them excited this year, and what they’re loving […]

    Katie Leask
  • 5 min read

    How Sky UK are creating positive change through customer journey experimentation

    At our latest CX Circle event, Simon Elsworth from Sky UK and Isabelle Zdatny from Qualtrics XM Institute discussed how using data from Qualtrics and Contentsquare is helping create lasting change for Sky’s customers. In an informal question and answer session, Simon, Sky UK’s Senior Experimentation Manager, chatted to Isabelle, Qualtrics XM Institute’s XM Catalyst, […]

    Katie Leask
  • 4 min read

    How Reebok is challenging itself to become the most personalized sports brand in the world

    adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization, respectively) spoke at our latest CX Circle event on the importance of leveraging AI and data science for eCommerce brands. Having kickstarted the personalization and A/B testing program at Reebok around 18 months ago, Marco’s team now oversees all of […]

    Katie Leask
  • 5 min read

    How to improve customer experience: Three CX cards you need to play

    James Fearne is Contentsquare’s Lead Customer Success Manager, working with clients such as Pandora, Disney, Toyota, and Virgin Media. In his session at CX Circle, he talked us through three of his hottest tips on how to improve customer experience and build a website that converts. So grab yourself a cuppa and let’s take a […]

    Katie Leask
  • 6 min read

    Everything you need to know about customer journey mapping

    What exactly is customer journey mapping and why is it so important for success? In this post, we’ll cover what a customer journey map is and how to create one, plus share examples of customer journey maps to inspire you. At Contentsquare, we’re committed to creating better digital experiences for all. Our advanced customer journey […]

    Katie Leask
  • 4 min read

    Digital customer journeys: the ultimate guide to optimising them properly

    By multiplying the available points of contact between brands and customers, digital technology has considerably complicated the customer journey. The recent pandemic has further reinforced this trend by converting “brick and mortar” buyers into e-buyers in the space of a few short weeks. In this guide, you’ll discover why analyzing the digital customer journey is […]

    Marie Jehanne
  • 5 min read

    Mobile-only Indexing: How to Get Your Website Ready for Google’s Biggest Update in Years

    If you’re confused about the internet’s latest buzzword, don’t worry; we’re here to explain what mobile-only indexing means in simple terms. We’ll also show you what to do to ensure your site isn’t negatively affected. So, in one sentence; what is mobile-only indexing?  Mobile-only indexing means that Google will now only use the mobile version […]

    Katie Leask
  • 4 min read

    4 Customer Experience Trends That Will Give You The Edge In 2021

    Seems like just yesterday we were pouring over lists of predictions for 2020, and considering all the ways in which the digital experience wars would heat up. But that was a whole year (and lifetime!) ago, and heat up they did… Little did we know what lay ahead, and the extent to which the best-laid […]

    Niki Hall

Stay updated

Insightful articles, data-driven research, and more juicy content in your inbox weekly.