Customer Experience

  • 2 min read

    How Papier is using Contentsquare to analyze and enhance its digital customer experience

    Papier chose Contentsquare’s customer experience and data analytics platform to better understand the “why” behind its consumer behavior and enhance its digital customer experience. Creating a seamless, digital customer experience Papier, the direct-to-consumer online stationery brand at the forefront of the $200B global stationery market, is building a category-defining stationery brand for paper people all over […]

    Contentsquare

  • 2 min read

    Mobile vs desktop usage: What are the 2022 consumer trends?

    From shopping and browsing social media to catching up with friends and reading the news, users commonly switch devices throughout the day. This makes optimizing your digital experience a more nuanced process than we might like. So which devices do consumers prefer in 2022? Is mobile is the way forward? And how does digital behavior […]

    Marie Jehanne

  • 4 min read

    5 BIG reasons to read our 2022 Digital Experience Benchmark Report

    “What is the average bounce rate for my industry? Is my site too slow? Where should I focus my attention to get the biggest returns from my digital channels?” We recently launched our 2022 Digital Experience Benchmark Report, and this year we’re serving up more data points and expert analysis than ever before. We crunched […]

    Katie Leask

  • 3 min read

    Power to the people: 3 tips to personalize user experiences from CX experts

    Personalizing user experiences is all about humanizing your brand. It’s no secret that it helps build brand loyalty, empathy, and trust with your users. But today, personalization is much more than just a nice-to-have! When almost 50% of visitors leave a website after seeing only 1 page and only 15% are happy with their online shopping […]

    Nea Bjorkqvist

  • 3 min read

    3 highlights from our Humanizing Digital CX virtual event

    We recently hosted our Virtual Champagne Breakfast Power to the people: Humanizing digital CX with Nordic leaders Ideal of Sweden and Scania.  The event was action-packed with practical tips, expert insights, and even a dedicated Spotify playlist (our host Wilfrid gathered everyone’s fave tunes into one epic playlist 🎵 listen to it here). We had […]

    Nea Bjorkqvist

  • 2 min read

    Contentsquare and Kameleoon’s New Two-Way Integration Helps Brands Improve Experimentation and Real-Time Personalization

    The Contentsquare and Kameleoon partnership gives brands the ability to easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. The jointly developed two-way integration enables brands to leverage each platform’s unique solutions – in real time – to positively affect conversion rates, customer engagement, […]

    Delaney McDonald

  • 5 min read

    How to improve digital customer experience – 3 tips from Naked Wines

    Anna Robins, Head of Category & Merchandising at Naked Wines, the world’s largest direct-to-consumer wine subscription service company, shares her top tips for ensuring customers have the best digital experience possible.  3 key elements Naked Wines uses to improve the digital customer experience Naked Wines use a clear 3-step approach to improve their customer journeys […]

    Wei Ni Neo

  • 4 min read

    ‘So what?’ Analysis is your website’s hack to understanding and converting customers

    Banking websites can be notoriously hard to navigate. Add complex products and financial jargon to the mix and most customers are left scratching their heads. Or worse – they’ve left the building!  Will Langdon-Davies, Senior Digital Personalisation Manager at TSB, spoke at our recent CX Circle about website analysis and shared why the ‘so what’ […]

    Katie Leask