When taking on Conversion Rate Optimization (CRO), the primary concern for digital marketers is unsurprisingly the user experience. UX is a catch-all phrase for a visitor’s experience journeying a website, the feelings they undergo and the content of the website itself. Consequently, there are a variety of methods to improve it. While having CRO on […]

Contentsquare promised to show you the money at Shoptalk 2019 and we did. We held an interactive booth that put Shoptalk attendees to work on our wall, in search of hidden insights. Our guests went sleuthing for the code to our secret room, while our robot hung out with some of the visitors. Our team […]

You’re embarking on your UX journey. Not the one you experience as a visitor on other brands’ websites, or even when browsing your own, but the undertaking of building/ redesigning your own website. How do you go about creating the optimal UX? The most potent way to redesign your website is to scope out its […]

To celebrate International Women’s Day, we decided to spotlight a few of the inspiring women we have working at Contentsquare. We have such amazing women contributing to every area of the company, from product development to design, via customer success and marketing — women are represented in all departments. On this important day, we wanted […]

You’re probably aware of the seven deadly sins thanks to our webinar, which detailed their existence beyond the biblical sphere. The 7 deadly sins have trickled down into the sphere of UX, and from time to time can rear their ugly heads into the UX of even the most astute digital marketers. But they can […]

Conversion rate is one of the most important KPIs for digital marketers and their businesses, directly affecting a company’s pipeline and revenues. In this context, digital marketers includes everyone from executives to acquisition managers, via the creative teams who are most involved in any reworkings to a website, or at least in conceptualizing these changes. […]

Contentsquare is heading to Shoptalk and we’re bringing with us our AI expertise, an unmissable interactive booth experience and an art duo performance you won’t forget any time soon. This will be our second consecutive year attending the conference — an annual 4-day event that brings together over 8,000 individuals working in retail, startups, tech […]

Currently, most brands design with the mobile experience in mind, if not with a completely mobile first strategy. As for the digital landscape at large, current trends and experiences point to an environment verging further towards an expanding smartphone reliance. This will continue as mobile innovates ease of use and facilitates better user experiences. However, […]

Money management and personal finance are topics we always contend with, whether we’d like to or not. As such, ways of handling money are constantly firing up our neurons, whether it’s subconsciously or otherwise. Like many other everyday operations, money management has transitioned into the digital space — mobile wallet platforms, digital money transfer services […]