Analytics

  • 4 min read

    Digital Experimentation: 3 key steps to building a culture of testing

    What do Microsoft, Netflix, and Electronic Arts have in common? They’ve conducted digital experiments to understand their customer journeys and digital behavior better, improving their conversion and add-to-cart rates. As Asia’s Project Lead for Microsoft’s Online Store, Yvonne Cheung understands the value of making digital experimentation the core of any business. In her session at […]

    Neha Garg

  • 4 min read

    5 Actionable Insights Into Digital Consumer Behavior in the Travel and Hospitality Industry

    “What is the average bounce rate for the travel and hospitality industry? Is my conversion rate too low? What channels are driving the most traffic?” The travel and hospitality industry is slowly but surely bouncing back, with performance improving considerably in recent months. With the summer season fast approaching, now is the perfect time to level up your digital […]

    Nea Bjorkqvist

  • 4 min read

    How Contentsquare will help ASOS fuel its international growth with data-driven insights

    To celebrate our new partnership, we sat down with Roger Howard, Head of Pricing and Digital Commerce at fashion and beauty destination, ASOS. He sheds light on his biggest challenges, the brand’s future plans, and how Contentsquare will help them to be more data-driven. About Roger and his team Roger has been at ASOS for […]

    Nea Bjorkqvist

  • 5 min read

    How to approach your digital analytics strategy in APAC: 5 tips from Havaianas

    We sat down with Una Kwong Mangus, Head of eCommerce APAC at Havaianas to get her advice on how to approach your digital analytics strategy in the APAC region, improving customer journeys and her secret to success. A bit about Una and Havaianas As Head of Ecommerce APAC at Havaianas, Una Kwong Mangus leads the […]

    Neha Garg

  • 4 min read

    How Neptune is building a data-driven user experience with the help of Contentsquare

    We had the pleasure of chatting with Neptune’s UX and Creative Manager, Antonio Arevalo, about creating a data-driven user experience. During the interview, he also shares how to get buy-in for a new tool, and his experience with Contentsquare (it’s long and we love it!).  About Neptune and Antonio Antonio manages a small but growing […]

    Nea Bjorkqvist

  • 9 min read

    App metrics: 15 mobile KPIs you should be tracking

    From ordering groceries to attending a zoom call, mobile app usage has grown exponentially over the last few years and the competition is fierce! Tracking app performance has never been more important, but measuring success isn’t a one-size-fits-all solution. That’s why we’ve listed the top 15 app metrics you should be tracking to improve your […]

    Chris Camps

  • 4 min read

    Digital transformation journey: How Koala transitioned from start-up to scale-up

    How to start your digital transformation journey? What should you take into account? And how to navigate the transition from a scrappy start-up to a mature scale-up? At our recent DX: LIVE event, Scott Shillinglaw, Senior Digital Product Manager at international direct-to-consumer (D2C) furniture company Koala, shared insight into their digital transformation journey. He reflects […]

    Neha Garg

  • 3 min read

    A guide to understanding Google’s Core Web Vitals 

    In 2021, Google updated its search algorithm to favor sites with top-performing Core Web Vitals in its results. The update prioritizes on-site experience and ensures Google not only connects users with helpful content but also with websites that have exceptional user experiences.  In this blog, we deep dive into Google’s Core Web Vitals, how they […]

    Nea Bjorkqvist