Blog - Analytics

  • 3 min read

    5 Holiday shopping trends to know for 2023

    The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

    Delaney McDonald

  • 9 min read

    7 killer A/B testing examples from Clarins, Hotel Chocolat and On the Beach

    Building a great customer experience (CX) is key to digital success. Unfortunately, customer expectations don’t sit still, so what constitutes ‘great’ is a moving target. And there’s only one way to ensure you’re hitting that moving target: test, test, and test again. (Then repeat.) But what elements of your digital CX should you be testing? […]

    Jack Law

  • 4 min read

    Digital Experience Monitoring (DEM): What is it and why do you need it

    Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

    Nea Bjorkqvist

  • 4 min read

    How the FCA’s new Consumer Duty spotlights the power of the customer experience

    In July 2022, the UK’s Financial Conduct Authority (FCA) released the new Consumer Duty, which aims to put customers at the forefront of FinServ products and services. For many firms, this means slight tweaks in their customer experience, product or services. However, for some, it will require more time and resources to become fully compliant. […]

    Nea Bjorkqvist

  • 4 min read

    Actionable insights: How PLUS Retail is using data to optimize its website and app experience

    We sat down with Arvid Nieuwsma, Head of Product at PLUS Retail, to get the scoop on their recent merger with Coop, why they’ve invested in Contentsquare’s analytics platform, and how they’re using actionable insights to optimize their digital experience. About PLUS Retail and Arvid PLUS Retail is known as a trendsetter in the Dutch grocery […]

    Nea Bjorkqvist

  • 5 min read

    How travel and hospitality brands can win with scalable and intelligent digital experiences

    Execs must drive intelligent action at an enterprise scale to compete with traveler experiences In our recent report The Unknown Traveler, we discussed the three key habits adopted by successful travel and hospitality (T&H) firms for driving impactful, human-centered and relevant customer experiences with data. Perhaps the most important habit of the three is ensuring intelligent action at an […]

    James McCormick

  • 3 min read

    CX data analytics: Tourism’s secret weapon for success in 2022 and beyond

    Travelers’ attitudes and preferences have changed drastically in the last few years (a big thanks to the pandemic and the downturn of the global economy). They now demand more from the digital experiences they receive from travel brands and are likely to bounce if they don’t get what they’re expecting.  According to ABTA, 49% of travelers said […]

    Nea Bjorkqvist

  • 4 min read

    Retail analytics: How to bridge the data divide between retailers and brands 

    The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]

    Nea Bjorkqvist