Analytics

  • 4 min read

    Actionable insights: How PLUS Retail is using data to optimize its website and app experience

    We sat down with Arvid Nieuwsma, Head of Product at PLUS Retail, to get the scoop on their recent merger with Coop, why they’ve invested in Contentsquare’s analytics platform, and how they’re using actionable insights to optimize their digital experience. About PLUS Retail and Arvid PLUS Retail is known as a trendsetter in the Dutch grocery […]

    Nea Bjorkqvist

  • 5 min read

    How travel and hospitality brands can win with scalable and intelligent digital experiences

    Execs must drive intelligent action at an enterprise scale to compete with traveler experiences In our recent report The Unknown Traveler, we discussed the three key habits adopted by successful travel and hospitality (T&H) firms for driving impactful, human-centered and relevant customer experiences with data. Perhaps the most important habit of the three is ensuring intelligent action at an […]

    James McCormick

  • 3 min read

    CX data analytics: Tourism’s secret weapon for success in 2022 and beyond

    Travelers’ attitudes and preferences have changed drastically in the last few years (a big thanks to the pandemic and the downturn of the global economy). They now demand more from the digital experiences they receive from travel brands and are likely to bounce if they don’t get what they’re expecting.  According to ABTA, 49% of travelers said […]

    Nea Bjorkqvist

  • 4 min read

    Retail analytics: How to bridge the data divide between retailers and brands 

    The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]

    Nea Bjorkqvist

  • 6 min read

    Google Analytics 4: How to de-risk the journey to GA4

    The race is on! With the looming sunset of Google Analytics Universal Edition on July 1, 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming “fest” for digital intelligence professionals ever. We should plan a big party when it’s all done! So, here are our tips on […]

    Akin Arikan

  • 4 min read

    Digital Experimentation: 3 key steps to building a culture of testing

    What do Microsoft, Netflix, and Electronic Arts have in common? They’ve conducted digital experiments to understand their customer journeys and digital behavior better, improving their conversion and add-to-cart rates. As Asia’s Project Lead for Microsoft’s Online Store, Yvonne Cheung understands the value of making digital experimentation the core of any business. In her session at […]

    Neha Garg

  • 4 min read

    5 Actionable Insights Into Digital Consumer Behavior in the Travel and Hospitality Industry

    “What is the average bounce rate for the travel and hospitality industry? Is my conversion rate too low? What channels are driving the most traffic?” The travel and hospitality industry is slowly but surely bouncing back, with performance improving considerably in recent months. With the summer season fast approaching, now is the perfect time to level up your digital […]

    Nea Bjorkqvist

  • 4 min read

    How Contentsquare will help ASOS fuel its international growth with data-driven insights

    To celebrate our new partnership, we sat down with Roger Howard, Head of Pricing and Digital Commerce at fashion and beauty destination, ASOS. He sheds light on his biggest challenges, the brand’s future plans, and how Contentsquare will help them to be more data-driven. About Roger and his team Roger has been at ASOS for […]

    Nea Bjorkqvist