Blog - eCommerce

  • 3 min read

    Making great strides: How ASICS is gearing up its eCommerce website for success

    We had the pleasure of speaking with Rick Hoving, Senior eCommerce Manager at ASICS to learn why they chose Contentsquare’s Digital Experience Analytics platform to help future-proof their eCommerce website. About Rick and ASICS As a Senior eCommerce Manager, Rick Hoving leads the EMEA website optimization team at ASICS, responsible for their eCommerce website asics.com […]

    Nea Bjorkqvist

  • 3 min read

    Peak sales season: 17 CX tips to boost website ROI and sales

    Improve your customer experience this peak sales season to drive conversions, increase sales and improve ROI. Peak sales season means more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to the 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in […]

    Delaney McDonald

  • 3 min read

    How to build a successful eCommerce product launch strategy: Salomon’s roadmap to success

    To better understand how to build a successful eCommerce product launch strategy, we met with Marta Sitkowska, Global eCommerce Merchandising Manager, and Thibault Bourret, E-Visual Merchandiser EMEA at Salomon. Both Marta and Thibault sit within the global eCommerce team; Marta drives the merchandising strategy for salomon.com, coordinating its implementation at a regional level. While Thibaut […]

    Wendy Carré

  • 2 min read

    How to boost your eCommerce campaign performance: Etam’s strategy for success

    Building on its spirit of innovation, Etam launched its eCommerce site Etam.com in 2001 to better cater to both the on and offline customer experience. Since then, the brand has launched several large eCommerce campaigns over the years—one of which is their flagship Love Price campaign. Source: Etam Optimizing Etam’s biggest eCommerce campaign: Love Price […]

    Wendy Carré

  • 2 min read

    Retail trends and how to succeed in 2022: Expert insight from Shoes.com

    We interviewed Eric Hubbard, Director of Site Experience at Shoes.com to get his expert insight into retail trends in 2022 and advice on how to start the new year off strong (whether that’s a fiscal or calendar year).  What retail trends are you seeing for eCommerce?  From creating an omnichannel brand identity to user-generated and […]

    Delaney McDonald

  • 2 min read

    The key to a successful digital transformation with beauty retailer cosnova

    We spoke with Katharina Stock, UX Researcher at cosnova, about their successful digital transformation and how they went from a leading drugstore brand to an online beauty player.  About cosnova’s digital transformation cosnova Beauty is the parent company behind the well-known color cosmetics brands essence and CATRICE. The company is an established player in the […]

    Andrea Stoica

  • 4 min read

    You’d be mad to underestimate the power of user-generated content in the age of the customer, here’s why

    When it comes to connecting with their customers, brands have used a myriad of ways to communicate over the years. Paid advertising through mass media communication channels (such as TV and print) was once de rigueur. This form of communication was memorable—catchy jingles, identifiable branding, well-known taglines, holiday campaigns. We can probably all name (and […]

    Katie Leask

  • 4 min read

    UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  So here are some content-oriented tips to ensure the foundation of your lead generation experience is headed […]

    Michelle Lee