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eCommerce

  • 3 min read

    Website speed analysis: How Contentsquare helps boost your SEO

    About 33% of eCommerce sessions come from search engine optimization (SEO) and the search engine results page (SERP). This is why a comprehensive SEO strategy is so important.  Contentsquare enables eCommerce brands to provide the best digital experience for their customers. Contentsquare helps clients optimize their ranking on SERPs to support their SEO efforts and […]

    Mickael Bentz
  • 4 min read

    You’d be mad to underestimate the power of user-generated content in the age of the customer, here’s why

    When it comes to connecting with their customers, brands have used a myriad of ways to communicate over the years. Paid advertising through mass media communication channels (such as TV and print) was once de rigueur. This form of communication was memorable—catchy jingles, identifiable branding, well-known taglines, holiday campaigns. We can probably all name (and […]

    Katie Leask
  • 3 min read

    UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  So here are some content-oriented tips to ensure the foundation of your lead generation experience is headed […]

    Michelle Lee
  • 2 min read

    How to create a frictionless payment process: Four tips from two banking experts

    The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]

    Delaney McDonald
  • 2 min read

    Sale season fails: The eCommerce bloopers our customers are trying to forget

    If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]

    Katie Leask
  • 4 min read

    The perfect meal: How Contentsquare is helping supercharge Huel’s impressive growth plans

    We sat down with Ollie Scheers, CTO at Huel, to chat about why he chose Contentsquare to drive Huel’s impressive growth, by helping to understand and improve their customer experience online. About Ollie and his team As CTO, Ollie looks after the Engineering, UX, Data, and Insights teams. Their major priorities are continuing to improve […]

    Contentsquare
  • 6 min read

    The do’s and don’ts of Core Web Vitals with iProspect

    With Google’s new ‘page experience’ metrics now a ranking signal, approaches to website performance and UX have seen a real shake-up in recent months.  Ric Riley, Associate Director – Optimization, iProspect, spoke at our latest CX Circle event about Google’s Core Web Vitals algorithm update, providing useful tips to help prioritize your website task list […]

    Katie Leask
  • 4 min read

    How Reebok is challenging itself to become the most personalized sports brand in the world

    adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization, respectively) spoke at our latest CX Circle event on the importance of leveraging AI and data science for eCommerce brands. Having kickstarted the personalization and A/B testing program at Reebok around 18 months ago, Marco’s team now oversees all of […]

    Katie Leask

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