eCommerce

  • 3 min read

    How to build a successful eCommerce product launch strategy: Salomon’s roadmap to success

    To better understand how to build a successful eCommerce product launch strategy, we met with Marta Sitkowska, Global eCommerce Merchandising Manager, and Thibault Bourret, E-Visual Merchandiser EMEA at Salomon. Both Marta and Thibault sit within the global eCommerce team; Marta drives the merchandising strategy for salomon.com, coordinating its implementation at a regional level. While Thibaut […]

    Wendy Carré

  • 2 min read

    How to boost your eCommerce campaign performance: Etam’s strategy for success

    Building on its spirit of innovation, Etam launched its eCommerce site Etam.com in 2001 to better cater to both the on and offline customer experience. Since then, the brand has launched several large eCommerce campaigns over the years—one of which being their flagship Love Price campaign. Source: Etam Optimizing Etam’s biggest eCommerce campaign: Love Price […]

    Wendy Carré

  • 2 min read

    Retail trends and how to succeed in 2022: Expert insight from Shoes.com

    We interviewed Eric Hubbard, Director of Site Experience at Shoes.com to get his expert insight into retail trends in 2022 and advice on how to start the new year off strong (whether that’s a fiscal or calendar year).  What retail trends are you seeing for eCommerce?  From creating an omnichannel brand identity to user-generated and […]

    Delaney McDonald

  • 2 min read

    The key to a successful digital transformation with beauty retailer cosnova

    We spoke with Katharina Stock, UX Researcher at cosnova, about their successful digital transformation and how they went from a leading drugstore brand to an online beauty player.  About cosnova’s digital transformation cosnova Beauty is the parent company behind the well-known color cosmetics brands essence and CATRICE. The company is an established player in the […]

    Andrea Stoica

  • 4 min read

    You’d be mad to underestimate the power of user-generated content in the age of the customer, here’s why

    When it comes to connecting with their customers, brands have used a myriad of ways to communicate over the years. Paid advertising through mass media communication channels (such as TV and print) was once de rigueur. This form of communication was memorable—catchy jingles, identifiable branding, well-known taglines, holiday campaigns. We can probably all name (and […]

    Katie Leask

  • 4 min read

    UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  So here are some content-oriented tips to ensure the foundation of your lead generation experience is headed […]

    Michelle Lee

  • 2 min read

    How to create a frictionless payment process: Four tips from two banking experts

    The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]

    Delaney McDonald

  • 2 min read

    Sale season fails: The eCommerce bloopers our customers are trying to forget

    If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]

    Katie Leask