Blog - eCommerce

3 min read

5 Holiday shopping trends to know for 2023

The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

4 min read

10 eCommerce trends transforming CX in 2023

In 2023, eCommerce trends will create a more immersive, personalized, accessible and altogether more human digital customer experience. Customer expectations continue to increase and eCommerce brands need to not only match expectations but exceed them. Brands need a deeper, more holistic understanding of their customers to provide the experiences they crave. The CX your brand […]

8 min read

How to craft the perfect eCommerce replatforming journey: 4 tips from Hobbycraft

Interested in eCommerce replatforming? You’re far from alone. eCommerce brands everywhere are migrating to more powerful, flexible and feature-rich platforms in a bid to meet skyrocketing customer expectations around digital experience. But in the rush to replatform, how can brands make sure to avoid the common pitfalls of platform migration? We got some great insights […]

3 min read

Making great strides: How ASICS is gearing up its eCommerce website for success

We had the pleasure of speaking with Rick Hoving, Senior eCommerce Manager at ASICS to learn why they chose Contentsquare’s Digital Experience Analytics platform to help future-proof their eCommerce website. About Rick and ASICS As a Senior eCommerce Manager, Rick Hoving leads the EMEA website optimization team at ASICS, responsible for their eCommerce website asics.com […]

3 min read

Peak sales season: 17 CX tips to boost website ROI and sales

Improve your customer experience this peak sales season to drive conversions, increase sales and improve ROI. Peak sales season means more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to the 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in […]

3 min read

How to build a successful eCommerce product launch strategy: Salomon’s roadmap to success

To better understand how to build a successful eCommerce product launch strategy, we met with Marta Sitkowska, Global eCommerce Merchandising Manager, and Thibault Bourret, E-Visual Merchandiser EMEA at Salomon. Both Marta and Thibault sit within the global eCommerce team; Marta drives the merchandising strategy for salomon.com, coordinating its implementation at a regional level. While Thibaut […]

2 min read

How to boost your eCommerce campaign performance: Etam’s strategy for success

Building on its spirit of innovation, Etam launched its eCommerce site Etam.com in 2001 to better cater to both the on and offline customer experience. Since then, the brand has launched several large eCommerce campaigns over the years—one of which is their flagship Love Price campaign. Source: Etam Optimizing Etam’s biggest eCommerce campaign: Love Price […]

2 min read

Retail trends and how to succeed in 2022: Expert insight from Shoes.com

We interviewed Eric Hubbard, Director of Site Experience at Shoes.com to get his expert insight into retail trends in 2022 and advice on how to start the new year off strong (whether that’s a fiscal or calendar year).  What retail trends are you seeing for eCommerce?  From creating an omnichannel brand identity to user-generated and […]