Digital Marketing

  • 5 min read

    Social Platforms, a New Lease on Life for Luxury Brands

    It can’t be said often enough: digital channels play a crucial role in a brand’s development. And yet, one existential question plagues the luxury industry: how do we create online experiences that are as exceptional as the in-store feeling? Perhaps the secret lies in social networks. We take an in-depth look with Violaine Gressier, Head […]

    Wendy Carré

  • 3 min read

    New Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

    Contentsquare, the leading experience analytics provider, today launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, […]

  • 2 min read

    NEWS: 2020 Digital Experience Benchmark Finds Two Thirds of Web Content Goes Unseen by Customers

    NEW YORK, NY 10 MARCH 2020 — Over two thirds (69%) of all web content published by brands still goes “unseen” by consumers. This is just one of the findings revealed in a new global study from Contentsquare, the leading provider of digital experience analytics. Of all the sectors analyzed, banking has the highest amount […]

    Contentsquare

  • 2 min read

    Impact of the Coronavirus on Digital Retail: An Analysis of 1.8 Billion Site Visits

    With the coronavirus outbreak leading to travel restrictions and affecting daily activities in several regions of the world, many have also been predicting the impact of the virus on brick-and-mortar retail and global ecommerce activity. We analyzed 1.8 billion user sessions and 50 million transactions across 1,400 global websites to understand if and how digital consumer behavior […]

    Anthony Bossan

  • 4 min read

    Leveraging Data Science to Understand User Behavior

    This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]

    Cognetik

  • 3 min read

    Customer Love: How To Cultivate A Happily Ever After With Your Clients

    If you ask any of my Contentsquare colleagues how many clients we have going into the new year, most of them will reply, without a second’s hesitation: 600. And they’re right: we did wrap up 2019 (our most ambitious yet in terms of new business) with a portfolio of 600 leading global brands.  But because […]

    Sonia Ouaksel

  • 5 min read

    Driving Personalization through Marketing and A/B Testing

    This article was written by our partner REO, as part of our series highlighting direct insights from our large ecosystem of partners. In 2019, for the first time ever, digital ad spend represented more than 50% of total global marketing spend. Whilst the UK was considerably ahead of this trend (63.8% of UK’s total ad […]

    REO

  • 6 min read

    Superstars and Software: Highlights from our 2020 Worldwide Kickoff

    Last year’s annual team retreat was already off the charts, but this year’s Worldwide Kickoff exceeded our wildest expectations. First off, this commencement was double the size of last year’s (580 people!), coalescing workers old and new, including those from our vitalizing acquisition of 2019. Our lively lot metaphorically set sail to the company’s country […]

    Lorraine Ryshin