3 reasons to read our B2B Conversion Playbook for Digital Teams


Delaney McDonald

April 28, 2022 | 2 min read

The B2B buyer journey is a tangled web of interactions and experiences. It can include 10 or more stakeholders, take months or even years to complete, and involve hundreds of thousands of dollars.

What’s more, the majority of your prospects’ time isn’t spent talking to your sales team—it’s spent independently doing research on your and your competitors’ websites. Your website is the first, and arguably the most important, impression of your brand (and products) for prospects. Your website needs to perform better than your best sales representative and your competition.

B2B customers today progress more than 70% of the way through the decision-making process before ever engaging a sales representative (source: Forbes).

With websites playing such a pivotal role in the B2B buyer journey, knowing how to create better B2B digital experiences while increasing your team’s efficiency and productivity is critical. That’s why we’ve created a playbook for digital teams at B2B tech and SaaS organizations packed full of examples and actionable tips for delivering truly outstanding B2B experiences.

So, here are three BIG reasons to read our new B2B Conversion Playbook for Digital Teams.

Learn how to improve B2B digital experiences to maximize conversions and ROI.

As a digital team, you have a wide variety of responsibilities and each day is often different from the last. Whether you’re trying to make a dent in that never-ending to-do list or trying to spend less time putting out fires, our playbook will show you how to improve your day-to-day activities and achieve your long-term goals.

We dive into things like A/B testing, site performance, user journeys, lead scoring and qualification, error monitoring, and more. Learn how improving these aspects creates a better digital experience for your visitors while making your life a lot easier.

See the results of a user-centric digital experience.

Throughout this playbook, we cover real-life examples from our customers on how focusing on user experiences creates a multitude of positive results, such as more organic traffic, more conversions, more form fills, increased content and tech stack ROI, and additional revenue.

See the benefits of digital experience analytics for your team in action: lookout for the ‘DXA in play’ sections throughout the playbook.

See how Contentsquare helps B2B teams in our on-demand B2B product demo.

Don’t just take our word for it—hear from the experts.

Focusing on your digital experience and creating a more user-centric digital strategy is one of the most impactful things you can do to improve your user journeys and conversions. But don’t just take our word for it—read what experts from B2B organizations such as RingCentral, NVIDIA, and Dell along with digital experts from large organizations such as T-Mobile have to say about digital experiences. (Hint: it’s very important.)



Ready to turn your website into a powerhouse of lead generation and revenue? Read our B2B Conversion Playbook for Digital Teams today!