• Design & UX

3 min read

Mobile footers matter more than desktop footers—here’s why, and what to do about it.

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. However, when it comes to mobile rules change, especially regarding the footer.

3 min read

4 CX Mistakes During Checkout International Retailers Should Avoid

Selling your products to customers around the world has never been so easy and e-commerce allows customers to buy your products at all hours of the day. However, with so much competition online, are you paying attention to the little details or applying a one-size-fits-all approach to international e-commerce? We outlined the four missteps that […]

3 min read

10 Common UX Problems on Travel Sites

When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites overload their user with too much information resulting in a heavy cognitive load. Sure, the landing page is prime […]

3 min read

NRF 2017, the Three Musketeers of Technology

NRF 2017 has come and gone and it’s a good opportunity to take a moment and reflect on the extraordinary technological capabilities that will soon become a part of our everyday lives, the challenges that we face and what the future holds for technology within the retail industry. Upon entering the Jacob Javits Center in […]

3 min read

3 Steps to Turn a Novice User into a Loyal Customer

The visitor now call all the shots in terms of consumption, and their message is clear: “Show me what you are selling and, more importantly, make me want to buy.” Consumers are no longer seeking the best price before making a purchase; they are first and foremost looking to engage with the brand. By focusing […]

2 min read

Move Over Millennials, There’s a New Kid in Town: Generation Z

Born between 1996 and 2010, some are calling the new wave of consumers the Last Generation, others the Homeland Generation, but we at ContentSquare call them something else: Born to shop. And we’ve created a new eBook to teach you step by step how to connect with them. This is the first generation of digital […]

4 min read

A Brief History of Web Analytics

With the world wide web older than 20 years in 2010, we thought it fitting to reflect on the pioneering efforts of web optimization. See how web analytics has played a huge roll in created better experiences online.

• Digital Marketing

3 min read

Every Financial Services Customer is a Digital Customer

Contentsquare helps global financial services providers improve customer experience and business results.

4 min read

The Double-edged Sword of Rating Systems

The internet has exponentially increased the use of ratings systems. Ratings offer quick guidance but are dangerously reductive and easily manipulated or abused.