• Web performance

    3 min read

    Why is your website loading slowly and how can you fix it?

    Even though slow page loads and rage clicks declined in frequency this year, slow website loading is a critical issue that directly impacts website performance, leading to user frustration and negatively impacting the digital experience. The primary reason for a slow website is often the size and complexity of the website itself. High-resolution images, an […]

    Marie Jehanne

    3 min read

    Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

    Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

    Contentsquare

    2 min read

    Neurodiversity: A World of Unique Minds

    By Natacha Madeuf and Eric Mistry This week marks the celebration of Neurodiversity Week, an opportunity to dive into the beautiful complexity of human brains. But first, what exactly is neurodiversity? At the core, we’re all built from the same blueprint and yet we’re wired in wonderfully diverse ways. This diversity in brain function and […]

    Contentsquare

    2 min read

    Contentsquare Appoints Gabriel (Gabe) Benavides as Global Chief Revenue Officer

    Seasoned leader driving revenue growth joins global leader in Digital Experience Analytics   New York, NY, March 20, 2024, 9am ET –– Contentsquare, a global leader in Digital Experience Analytics, today announced the appointment of Gabriel (Gabe) Benavides as Global Chief Revenue Officer (CRO). Reporting to CEO & Founder Jonathan Cherki, Gabe will be responsible for […]

    Contentsquare

    4 min read

    Learn how WhistleOut uses Contentsquare to understand user behaviour

    As we live our lives increasingly online, it’s crucial for brands to understand how customers behave. Every click or scroll tells us something valuable about what customers like and don’t like, as well as their intentions online. By paying attention to these clues, brands can make better decisions, create more personalized experiences, and grow their […]

    Mona Teo-Rubinsztajn

    2 min read

    Marketing channels: key definitions, types, and effective strategies

    Today marketing channels, which include wholesalers, retailers, distributors and digital marketing platforms, are a fundamental element of business operations, helping you forge a real connection with your end-user. These channels not only facilitate the physical flow of goods but also represent the interests of buyers and sellers and aid in the transfer of ownership. What […]

    Marie Jehanne

    2 min read

    A guide on new vs. returning visitors

    The ‘new visitor’ and ‘returning visitor’ metrics are both crucial data for your website’s success, giving you a deeper understanding of user behavior and helping you guide your digital marketing strategies and search engine optimization (SEO) efforts. So you need to focus your strategies on attracting new visitors while also enhancing the experience for returning […]

    Marie Jehanne

    2 min read

    Acquisition costs: an essential guide for business owners

    Understanding acquisition cost is integral for investors and business owners who need to make key investment decisions and effectively allocate resources. A low acquisition cost can lead to a higher return on investment (ROI), while a high acquisition cost may result in a lower ROI. What is acquisition cost? Acquisition cost is the total cost […]

    Marie Jehanne

    • Conversion rate optimization

    2 min read

    App traffic: 4 essential strategies to drive traffic to your mobile app

    App traffic is a measurement of user engagement, referring to the number of users actively interacting with your mobile app, how frequently they use it, session length and user retention rates. For development professionals and marketers, this metric is a vital indicator of your application’s success and profitability. There are two kinds of mobile app […]

    Marie Jehanne