Understand multi-session journeys across your websites, apps, and other branded experiences to increase conversion and retention. See what drives the most ROI and customer lifetime value so you can double down on what’s working.
Get a single source of truth for understanding customer experiences
Increase customer lifetime value and lower churn
Measure how customer experiences affect revenue and retention, then optimize them for long-term value. See super convenient breakdowns for campaigns, content, A/B tests and features, across sessions and devices.
Discover what brings your customers back (and how to do more of it)
Analyze conversions and retention across sessions to uncover what drives your customers to engage, what brings them back, and where they drop off. Dive straight into related session replays to see the why.
Understand any audience segment (and create experiences they love)
Create helpful user segments—like new signups, loyal customers, casual users and more. Compare their journeys and discover how to tailor experiences, communications, and offers to better serve each segment.
Maximize conversions by finding the best opportunities to improve customer experiences
Find new ways to improve conversions by analyzing user journeys. See where conversions are lowest (or highest), which paths visitors take towards conversions, and where you can improve their experiences to ramp up results.
Create winning products by optimizing journeys from end-to-end
Connect to all your favorite apps
Discover more
- Experience Analytics
Increase engagement and conversion
Analyze customer journeys through your site and app. Find fresh opportunities to optimize pages and page elements.
- Experience Monitoring
Fix errors and performance issues
Resolve conversion blockers related to app or website performance. Prioritize fixes that make the biggest difference to your users.
- Voice of the Customer
Ask customers anything
Make better decisions with fast user feedback. Use AI to analyze survey results with a few clicks.
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Frequently asked questions
Product Analytics enables various teams—like product, data, and marketing—to understand and improve product adoption, growth, and customer retention.
It does this by surfacing user journeys and interactions with your site or app. This helps you prioritize product development and investment by uncovering user behavior trends at each milestone in the user journey.