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2 min read

Six great ways to handle out-of-stock items this sale season

When Black Friday comes around, you need to give your customers all the information they need about your products in order to secure their trust and convince them to spend their hard-earned cash with your brand. In a physical store, your stock levels are immediately clear; it’s either there or it isn’t. But online, the […]

5 min read

How Top Retailers Are Preparing for Peak Season amid a Pandemic

This holiday shopping season is gearing up to be quite different from past years. As COVID-19 cases continue to surge, many retailers aren’t sure if their brick-and-mortar locations will even be able to remain open during the holiday shopping season. And, even if they do open their doors, many customers still feel un-easy shopping in-stores. […]

2 min read

How to Address Out-of-Stock Items Over Black Friday

With so much additional traffic over Black Friday, giving customers all the information they need to purchase is crucial to securing their trust and convincing them to spend their hard-earned cash with your brand. In a physical store, your stock levels are immediately clear (it’s there or it isn’t!). Online, the process is more opaque, […]

1 min read

How to Run Effective Peak Experiments with Optimizely

Progressive Delivery & Experimentation Platform (and our partner) Optimizely help businesses with feature flagging, progressive rollouts, and A/B/n testing across the entire customer journey. But most importantly, they are experts in experimentation. And ahead of Peak, effective (and efficient) experimentation is essential. In this Q&A, listen to not one but TWO of Optimizely’s experimentation gurus […]

1 min read

How Rakuten are preparing for Peak

We (virtually) sat down with Sebastiaan Rasterhoff, Marketing Director at Rakuten Germany, to discuss his challenges when preparing for Peak. From driving brand awareness in a competitive European market to why “the whole the company is a war room during Black Friday”, Sebastiaan reveals what’s behind Rakuten’s strategy. Rakuten, a Japanese company offering ecommerce, Fintech […]

1 min read

How to ensure your site is operating at Peak performance

Peak is as much about reducing risk as it is about finding innovative ways to improve site experience. Slow pages and technical errors are the quickest way to ensure new visitors don’t find what they’re looking for on your site. But with so many things contributing to technical performance, how do you know where to […]

1 min read

How to Pull Your Team Together During Peak Trading

We always love chatting with Chioma. Here’s what’s covered in this video: How businesses usually execute a trading plan in silos between their marketing, ecomm/trading and tech teams (1:10) How Chioma proposes we bring those teams together together into a cross-functional trading team (3:30) The sexy dynamic trading loop to track, measure and report your […]

11 min read

Understanding user journeys: Banish your blind spots in preparation for Peak

What gets measured, gets managed. If you’re not actively monitoring the effectiveness of your customer journey, it’s likely you have blind spots and ongoing opportunity losses. The result is a lower ROI on your web assets and acquisition spend, and an invitation for competitors to swoop in and service your prospects. With peak right around […]