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  • 2 min read

    How and why to optimize your site now for the Holiday season

    For the first time ever, U.S. holiday retail sales are predicted to surpass $1 trillion this year. That means there will be more shoppers than ever before—both in-store and online. This is why you should start optimizing your site now for a successful Holiday season. Below is an overview of the top three trends to […]

    Delaney McDonald
  • 4 min read

    Five tips for creating a holiday gift guide that converts

    Many brands will be releasing their holiday gift guides soon and as you prepare to inevitably release your own, we’ve put together some UX design tips to ensure your holiday gift guide bangs this sale season. But, with unexpected spikes in discretionary and essential categories, it may be difficult to predict what consumers will be […]

    Michelle Lee
  • 8 min read

    How e.l.f. Cosmetics is Bringing The Holiday In-Store Experience Online

    If any brand was ready to take on a pandemic, it was e.l.f. Cosmetics. In 2019, e.l.f. made the decision to close down all of its stores to focus on growing its digital presence. When the pandemic hit, the e.l.f. team didn’t have to worry about shutting down stores or transitioning to online-only. They already […]

    Lyssa Test
  • 6 min read

    JanSport and Eagle Creek Crushing This Holiday Season with Consumer Behavior Marketing

    For adventure luggage brand Eagle Creek and leading backpack retailer JanSport, this year has had quite a few surprising turns. Eagle Creek’s business is closely linked to the travel industry, so the business saw demand for suitcases plummet as air travel came to a standstill. JanSport wondered if it might face a similar struggle in […]

    Lyssa Test
  • 5 min read

    How Top U.S. Retailers Are Preparing for Holiday Shopping amid a Pandemic

    This holiday shopping season is gearing up to be quite different from past years. As COVID-19 cases continue to surge across the country, many retailers aren’t sure if their brick-and-mortar locations will even be able to remain open during the holiday shopping season. And, even if they do open their doors, many customers still feel […]

    Lyssa Test
  • 9 min read

    How Orvis is Reeling in Digital Sales This Holiday Season

    At Contentsquare, we’re committed to helping you improve your customer journey with our industry-leading merchandizing analytics; our software helps you see which products to promote on your website and how to optimize your online sales performance – all in the same place. Here’s how our tool has helped Orvis… Orvis, outdoor clothing and fly fishing […]

    Lyssa Test
  • 5 min read

    The Top 4 Things You Need to Do to Power Your Holiday Search Strategy

    The term “the new normal” is widely overused, and most definitely doesn’t represent the complexities of the challenges brands have faced during the first half of 2020, yet if we have learned anything in 2020 it’s that predicting our way through the year is not possible when the population is beginning to open up their […]

    Chris Langan
  • 6 min read

    Preparing for The Peak Holiday Shopping Season During a Pandemic

    When times are tough, the strength of the relationships you form with your customers becomes absolutely critical. The foundations for maximizing revenues lie in building trust and loyalty. That depends partially on getting your communication right and creating the right experiences, which is especially important during the peak holiday shopping season. But before you can […]

    Hugh Fletcher

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