Blog -

  • 3 min read

    5 Holiday shopping trends to know for 2023

    The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

    Delaney McDonald

  • 3 min read

    5 priorities for retail executives to prepare for the peak shopping season

    Executive summertime focus: Prepare the online experience now for the peak shopping season Summertime is not the time for e-commerce to take a break. In the aggregate, we are worse off from a customer experience (CX) perspective than before the pandemic. Forrester’s CX indices have dropped from 2021 to 2022 in Europe, and they’ve not done much […]

    James McCormick

  • 2 min read

    Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%

    Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]


  • 2 min read

    How and why to optimize your site now for the Holiday season

    For the first time ever, U.S. holiday retail sales are predicted to surpass $1 trillion this year. That means there will be more shoppers than ever before—both in-store and online. This is why you should start optimizing your site now for a successful Holiday season. Below is an overview of the top three trends to […]

    Delaney McDonald

  • 4 min read

    Five tips for creating a holiday gift guide that converts

    Many brands will be releasing their holiday gift guides soon and as you prepare to inevitably release your own, we’ve put together some UX design tips to ensure your holiday gift guide bangs this sale season. But, with unexpected spikes in discretionary and essential categories, it may be difficult to predict what consumers will be […]

    Michelle Lee

  • 8 min read

    How e.l.f. Cosmetics is Bringing The Holiday In-Store Experience Online

    If any brand was ready to take on a pandemic, it was e.l.f. Cosmetics. In 2019, e.l.f. made the decision to close down all of its stores to focus on growing its digital presence. When the pandemic hit, the e.l.f. team didn’t have to worry about shutting down stores or transitioning to online-only. They already […]

    Lyssa Test

  • 5 min read

    How Top U.S. Retailers Are Preparing for Holiday Shopping amid a Pandemic

    This holiday shopping season is gearing up to be quite different from past years. As COVID-19 cases continue to surge across the country, many retailers aren’t sure if their brick-and-mortar locations will even be able to remain open during the holiday shopping season. And, even if they do open their doors, many customers still feel […]

    Lyssa Test

  • 9 min read

    How Orvis is Reeling in Digital Sales This Holiday Season

    At Contentsquare, we’re committed to helping you improve your customer journey with our industry-leading merchandising analytics; our software helps you see which products to promote on your website and how to optimize your online sales performance – all in the same place. Here’s how our tool has helped Orvis… Orvis, outdoor clothing and fly fishing […]

    Lyssa Test