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5 min read
The Top 4 Things You Need to Do to Power Your Holiday Search Strategy
The term “the new normal” is widely overused, and most definitely doesn’t represent the complexities of the challenges brands have faced during the first half of 2020, yet if we have learned anything in 2020 it’s that predicting our way through the year is not possible when the population is beginning to open up their […]
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6 min read
Preparing for The Peak Holiday Shopping Season During a Pandemic
When times are tough, the strength of the relationships you form with your customers becomes absolutely critical. The foundations for maximizing revenues lie in building trust and loyalty. That depends partially on getting your communication right and creating the right experiences, which is especially important during the peak holiday shopping season. But before you can […]
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3 min read
The Top 6 Holiday Retail Trends to Watch for in 2020
This holiday season, businesses need to make shopping as convenient and safe for customers as possible, whether they choose to shop on or offline. Luckily, the last few months have given brands time to test, try, and implement new experiences and ways of serving their customers. From curbside pick-up to flexible financing, there are quite […]
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3 min read
4 UX Best Practices to Optimize Travel Deals Ahead of The Holidays
During the holidays, hundreds of retailers are vying for consumers’ attention, bombarding them with a myriad of discount sale information. During the peak holiday shopping season, up to 50% of content goes unseen compared to 41% for the rest of the year. It has never been more important for companies to ensure users can easily […]
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1 min read
How to Run Effective Digital Holiday Experiments with Optimizely
Progressive delivery and experimentation platform (and a Contentsquare partner) Optimizely help businesses with feature flagging, progressive rollouts, and A/B/n testing across the entire customer journey. But most importantly, they are experts in experimentation. And ahead of Peak, effective (and efficient) experimentation is essential. In this Q&A, listen to not one but TWO of Optimizely’s experimentation […]
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1 min read
How Rakuten is Preparing for The 2020 Holiday Season
We (virtually) sat down with Sebastiaan Rasterhoff, Marketing Director at Rakuten Germany, to discuss the challenges he and his team face when preparing for the peak holiday shopping season. From driving brand awareness in a competitive European market to why “the whole the company is a war room during Black Friday”, Sebastiaan reveals what’s behind […]
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4 min read
10 eCommerce Tips to Help Your Brand Win Black Friday
At Contentsquare, we work with more than 700 clients worldwide, helping them to give their customers a better experience on their websites, mobile sites and apps. Our customer success team is there every step of the way, giving our clients Black Friday eCommerce tips, insights, and advice for the holiday shopping season and beyond. Whether […]