Preparing for peak will be a little different this year. With the pandemic still at large, unpredictability has become the only constant. US eCommerce penetration has seen 10 years’ growth in just 3 months, as consumers realize this ‘new normal’ is extending far past the summer season. One thing you can rely on? Brands will soon be releasing their holiday gift guides and as you prepare to inevitably release your own, we've put together a few holiday gift guide tips for UX design to help you along.
But, with unexpected spikes in discretionary and essential categories, it may be difficult to predict what consumers will be spending their money on this year. It is now more important than ever to closely monitor what categories have been purchased at a steady rate, and what categories are seeing unexpected spikes, especially if you have access to our e-Merchandising platform.
What we do know is that more than 75% of consumers have tried new shopping behaviors, methods, brands, and places with 60% of those consumers expecting to integrate these new brands in their post-COVID life. In addition, consumers are still sticking to purchasing the ‘essentials.’ The spike in spending on discretionary categories we saw in April has since been in decline since mid-June.
Here are some holiday gift guide UX tips for developers to help you optimize your product categories and gift guides ahead of the peak holiday shopping season: