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4 min read

Intelligent customer experience: key aspects and implications

Intelligent Customer Experience (ICX) signifies a new era in customer relationship management, where technologies such as AI customer service, customer analytics, and data-driven personalization are leveraged to enhance customer satisfaction. The primary aim is to forecast customer requirements, comprehend their preferences, and offer solutions even before the customer realizes they need them. This proactive approach […]

5 min read

5 strategies to improve the insurance customer experience

It’s hard for insurance carriers today to offer stand-out products and pricing. But there is one area in which you can still really differentiate in Insurance: Customer experience. Historically a high-churn industry, Insurance is now more focused on nurturing customer loyalty and securing customer retention. As a result, carriers are all vying to provide the […]

4 min read

The power of AI Alerts: How Wolverine used Contentsquare to reduce bounce rates by 22%

Louise Zanier, Senior Ecommerce Manager at Wolverine Worldwide, spoke at our recent Contentsquare Client Club event about her experience with Contentsquare. In her session, Louise shared how Wolverine used AI Alerts to uncover and fix issues in its customer journey. About Wolverine Wolverine Worldwide is a leading global marketer of branded footwear and apparel with […]

3 min read

Customer frustration: how to identify the AI-based frustration score

Even though your site is working exactly as designed, users can still get frustrated. And what’s more, this user frustration can go undetected for weeks or even months. But when it comes to sophisticated high-value websites, your teams can’t review every single journey, page, or customer session to understand and prioritize all frustration bottlenecks. So, […]

5 min read

Upstride: The journey to Contentsquare and beyond

We sat down with Gary Roth, CEO and Co-Founder of Upstride, to learn more about how they went from an idea to create more efficient artificial intelligence in 2016 to acquisition by Contentsquare in 2021. The best place to begin Upstride’s journey is to take a step back and look at the most common problems […]