Customer Experience

  • 5 min read

    How to improve digital customer experience – 3 tips from Naked Wines

    Anna Robins, Head of Category & Merchandising at Naked Wines, the world’s largest direct-to-consumer wine subscription service company, shares her top tips for ensuring customers have the best digital experience possible.  3 key elements Naked Wines uses to improve the digital customer experience Naked Wines use a clear 3-step approach to improve their customer journeys […]

    Wei Ni Neo

  • 4 min read

    ‘So what?’ Analysis is your website’s hack to understanding and converting customers

    Banking websites can be notoriously hard to navigate. Add complex products and financial jargon to the mix and most customers are left scratching their heads. Or worse – they’ve left the building!  Will Langdon-Davies, Senior Digital Personalisation Manager at TSB, spoke at our recent CX Circle about website analysis and shared why the ‘so what’ […]

    Katie Leask

  • 4 min read

    A bit of magic: How to create a human-first digital experience

    Once upon a time in 2018, (in a land not so far away) RBS International’s strategy was focused on traditional communication channels — they were stuck in the past. Hence the bank summoned Heather Hearn-Poole, Digital Experience Lead, and Jamie-Lee Riley, Digital Experience Lead to transform their CX!  We love Heather and Jamie-Lee’s story and […]

    Nea Bjorkqvist

  • 3 min read

    ICYMI: 3 experts share 5 ways BFSI brands can improve their CX

    Contentsquare and Kameleoon recently hosted a panel to discuss current digital and customer experience (CX) trends for banking, financial services and insurance (BFSI) companies. Retailers lead the pack when it comes to creating exceptional CX, but why is that? We sat down with industry leaders to discuss how financial services organizations can replicate those successes […]

    Delaney McDonald

  • 6 min read

    The perfect fit: How Sweaty Betty is enticing US customers with the help of Contentsquare

    We had the pleasure of listening to Helen Martin, Digital Product Manager at Sweaty Betty, speak at our recent Contentsquare Client Club. In her session, Helen discussed how Sweaty Betty is enticing and delighting their new US customers with the help of Contentsquare insights. Helen joined Sweaty Betty in March this year and her main […]

    Katie Leask

  • 4 min read

    Digital teams, it’s time to turn up your customer-obsessed mindset

    We’ve been operating in the Age of the Customer for a while now, which means for brands to truly succeed against the competition, they need to understand (and cater to) their customer’s buying behaviors at the highest level.  Today’s customers are loyal to experiences, not brands. Which means if they can get the same product […]

    Katie Leask

  • 4 min read

    Five ways to optimize your checkout flow and increase conversion

    The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

    Claudia Chang

  • 2 min read

    3 simple steps to turn your customer experience into your competitive advantage

    According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]

    Delaney McDonald