Blog - Customer Experience
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3 min read
6 trends in digital marketing to look out for in 2024
Which trends in digital marketing are set to dominate the landscape in 2024? Keep reading to discover six trends as predicted by marketing experts, and download our What’s Next in CX? 2024 Digital Customer Experience Trends Report to find out how to prepare your digital CX strategy for next year. 88% of consumers say a […]
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4 min read
How to create a customer journey map that drives results
Creating a customer journey map is one of the most important things you can do to ensure higher conversions. Keep reading to find out how to make your journey map a treasure map— and how data can help you in the process… Here’s a slightly concerning stat for you: Bounce rates rose to 49% in […]
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3 min read
How to improve digital customer experience: top 3 tactics
In the realm of digital marketing, the concept of digital customer experience is pivotal. This term refers to a user’s experience during every digital interaction with a business. From website optimization to the user interface design, every aspect contributes to the overall user experience and, subsequently, customer satisfaction. Digital customer experience is a key determinant […]
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4 min read
Enhancing digital customer experiences – the ultimate guide
Digital customer experience is a paramount aspect of digital marketing that can significantly influence a business’s success. It encompasses the entirety of interactions and experiences customers have with a company via digital platforms. The significance of this aspect is instrumental in shaping customer perceptions, influencing purchasing decisions, and fostering customer loyalty. The user experience (UX) […]
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7 min read
Mobile app engagement: How to measure and master it
Want to grow your app’s user base—and get better reviews? Keep reading for tips on engaging app users and to find out the best way to measure the success of your mobile app engagement strategy. In an exponentially growing global app market where customer acquisition costs are spiraling, user retention is what separates the app […]
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4 min read
Decoding digital customer experience management: key strategies and practices
Digital Customer Experience Management (DCXM) is a strategic approach that incorporates customer journey mapping, user experience (UX), and customer relationship management (CRM) to manage customer interactions in the digital space. It is a multidimensional concept that involves planning, executing, and evaluating all customer touchpoints within the digital ecosystem. DCXM integrates aspects of marketing, sales, customer […]
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4 min read
Unlocking the power of customer journey visualization – Step by step
Customer Journey Visualization is a strategic component of digital marketing strategy, focusing on customer experience mapping. This approach provides a comprehensive view of customer interaction with a brand, from the first contact through engagement to a long-term relationship. It’s a critical aspect of customer relationship management (CRM), identifying potential areas for improvement and enhancing the […]
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8 min read
Crash and churn: How to stop app crashes from ruining your retention rate
Every app crashes once in a while, but the most successful app teams are able to fix errors before too much damage is done—thanks to digital experience monitoring (DEM). Keep reading to find out why crashes are customer retention kryptonite, and how a DEM solution will help make sure app crashes don’t crush your app’s reputation. […]