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4 min read

5 insights to help software businesses improve their website experience in 2024

Digital experience benchmarks for software businesses frequently diverge sharply from those of other industries—as confirmed by the data in our latest Digital Experience Benchmarks. Our analysis of 2023’s digital experience data reveals that traffic to websites declined across all industries last year, with Software the third-most affected of the 10 industries we surveyed. But even though […]

2 min read

Segmentation Marketing: A Powerful Way to Reach Your Ideal Customer

If you’re not targeting the right audience, your marketing efforts may be wasted. Segmentation marketing is a strategy that helps you divide your target audience into smaller, more manageable groups (segments) based on shared characteristics, such as demographics, behavior, or interests. By doing so, you can tailor your marketing efforts to these segments and increase […]