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5 min read
The Evolution from Brick and Mortar to Online
As e-commerce expands, generating more excitement, the retail sector is challenged to accommodate consumers using new channels and engaging in multiple ways.
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4 min read
Best practices for creating silent-friendly video clips that improve user experience
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3 min read
Data-driven A/B Testing: The Value-Added Ingredient
Get insights on how data-driven A/B testing enhances overall business impact, by removing the guesswork and making testing focused, faster and more informative.
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3 min read
What’s new & what’s not: notes from Adobe Cross-Channel Marketing Forum
New marketing trends from Adobe cross channel marketing forum: digital behavioral and customer segments across Adobe Marketing Cloud modules
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3 min read
Unable to Submit Form: Please Try Again
If there’s one thing we could skip when looking to purchase or download something online, it’s the dreaded form. But are you putting your clients through a contact form nightmare?
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2 min read
Heatmap Technology Is Revolutionizing How We Read the Customer Experience
A heatmap is a way of visualizing data using color coding to represent different values in a two-dimensional image. There are many different types...
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4 min read
Are web carousels out? 8 tips for mobile & desktop optimization
Web carousels (or sliders) were all the rage back in 2012 and 2013. Now fast-forward to the present day and we find many companies unsure of when. What's the verdict?
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2 min read
Clicktale and Optimizely integrate for smarter A/B and multivariate testing
Earlier this year, we were flipping through Wired magazine when we chanced upon a article on how the Director of Analytics for Barack Obama’s
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3 min read
CEM Analytics: it’s not all about the UI
May Marketing Madness Usability Week, Post #24 By Gary Angel Co-founder, President & CTO, Semphonic. CEM Analytics tools provide a field-day for classic Web and UI analysts.