Contentsquare Launches New Service for Retailers, providing brands with behavioral data to optimize customer experiences
Through its international service center (Patinvest), French Retailer Auchan is playing a pioneering role by already sharing data and insights on consumer behaviors with some of its suppliers.
Using data to optimize the customer experience on retailers’ websites
Building on their long-standing relationship, Contentsquare turned to Auchan to launch its new CS for Consumer Brands service dedicated to retailers. Contentsquare has benefitted from and worked together with Auchans’s digital and data teams’ expertise to develop a service that meets the needs of its supplier brands.
Auchan has invested in digital for several years to provide a multi-channel experience for its customers. Since 2015, the group has relied on Contentsquare’s solution to improve its omnichannel customer experience.
“Contentsquare worked very closely with Auchan when developing CS for Consumer Brands, which is now available to all retailers. Auchan is the pioneer in analytics and we hope that other retailers will follow suit.”
– Patrice Attia, Senior Vice President EMEA of Contentsquare.
A new service to reinvent the brand-retailer relationship
Retailers and brands can now have a shared analytics platform enabling joint management of online sales performance. For example, brands are provided with conversion funnel analysis, performance benchmarks by product category, and insights on product performance according to their exposure rate. Brands can also see directly where conversions come from and which keywords customers search for.
Retailers like Auchan, are reinventing the brand-retailer relationship by taking a step towards transparency, enabling better collaboration and improved understanding of user journeys through data sharing.
“With CS for Consumer Brands, Contentsquare puts data at the heart of our retail ecosystem. This approach is in line with our plans to strengthen collaboration with our partners and share customer experience data – this is key in the new model we aim to implement internationally. Our employees managing online activities can now make data-driven decisions for our customers and we provide access to our suppliers to the platform – helping them understand and enhance the customer journey in our digital channels.”
– Arnaud Bricmont, Auchan’s Director of International Negotiations and CEO of Patinvest
CS for Consumer Brands helps retailers and brands work more closely together and in turn boost sales performance. When customers expect brands to provide personalized digital experiences at every touchpoint, data transparency between brands and retailers becomes a necessity. With CS for Consumer Brands, both parties can build customer loyalty while optimizing their digital sales.
After a successful launch in France, Contentsquare is progressively making CS for Consumer Brands available to all its customers globally
About Contentsquare
Contentsquare empowers brands to build better digital experiences. Its experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty, and fuel innovation.
Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Amsterdam, and Barcelona. Today, it helps more than 800 enterprises globally deliver better digital experiences for their customers. Visit contentsquare.com to find out more.
About Auchan Retail
About Auchan Retail Present in 12 countries, Auchan Retail encompasses all food trade formats (hypermarkets, supermarkets, convenience stores, click-and-collect, and e-commerce) with 2100 points of sale. Auchan Retail places its customers at the heart of its strategy by offering them a “phygital” shopping experience combining physical stores with the digital ecosystem, as well as exclusive, high-quality products at the best possible prices. Next-generation retailers, campaigners for good, healthy and local products, Auchan Retail’s 180,000 employees work responsibly with customers, farmers, and suppliers so that everyone can improve their quality of life by eating better
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Erica Ashner
