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In fact, Contentsquare acquired Heap in 2023 and integrated its Product Analytics tool into the platform (scheduled to launch in Q4 2024).
That means, whichever platform you choose, you’ll be able to
But, if you opt for Contentsquare over Heap, you get expanded intelligence and tools that serve multiple teams, including
Keep reading to see exactly how to use Contentsquare and Heap to solve critical business challenges, compare the different tools and features of each platform, and decide which option best serves the needs of your team.
Here’s an overview of the main features and tools you’ll get with Contentsquare vs. Heap.
Contentsquare | Heap | |
Price | Custom | From free |
Tracking | Cross-session autocapture across web & apps | Cross-session autocapture across web & apps |
Use cases | Whole funnel optimization for Product, Marketing, Design, and Engineering teams | Product , website, and app analytics |
Product analytics | ✅ | ✅ |
App analytics | ✅ | ✅ |
Lookback analysis | ✅ | ✅ |
Session replays | ✅ | ✅ |
Heatmaps | ✅ | ❌ |
VoC tools | ✅ | ❌ |
Funnel analysis | ✅ | ✅ |
Customer journey analysis | ✅ | ✅ |
Error monitoring | ✅ | ❌ |
Additional tools | Merchandising Performance, Benchmarks, Form Analysis, Impact Quantification, Retention Analytics, User Segmentation, Page Comparator, Speed Analysis, Web Analytics | ❌ |
AI features | Chat with your data, survey and sentiment analysis, automated insights, frustration scoring, smart alerts and dashboards | Chat with your data |
Let’s start with overlapping strengths. Here are the main benefits you’ll get when using either Heap or Contentsquare.
Both Heap and Contentsquare are powerful analytics tools that automatically capture every event on your website, ecommerce store, product, or app so you can
An acquisition overview dashboard in Heap, part of the Contentsquare platform
Both Heap and Contentsquare make this possible with
Analyze funnels in Heap and Contentsquare and click to view related session replays
If you go with Contentsquare, you’ll also get additional product analytics tools to understand end-to-end user journeys and maximize business impact, including
There’s another huge benefit to having access to all of Contentsquare’s tools—you can click to generate related insights in different tools.
For example, if you’re viewing a heatmap and notice an element with a strong conversion rate, you’re only a click away from firing up a multi-session conversion chart in the Product Analytics tool to investigate further.
One benefit of Contentsquare over Heap—click to create analytics charts from visual insights
Unlike most Heap alternatives (like Mixpanel, GA4, or Amplitude), Contentsquare and Heap automatically collect all digital experience data so you can analyze visitor behavior retroactively.
This means you get
This approach saves time, reduces technical debt, and ensures you always have the data you need to make informed decisions. And it works right out of the box in both Heap and Contentsquare.
Autocapture event data in Heap and Contentsquare to simplify your analytics setup
✏️Organize your data with Virtual Events: don’t worry about being overwhelmed by billions of autocaptured events.
Heap stores your data out of sight until you need it. When you do, simply create a Virtual Event—a user-friendly name for the data you want to analyze. The best part? Anyone can create these events using Heap’s simple point-and-click interface, no engineering required. Plus, Virtual Events apply retroactively to all your historical data, giving you instant access to past insights wherever you need them. |
Both Heap and Contentsquare can display session replays—recreations of real user browsing activity from individual users.
With Heap, the primary use case for session replays is to add qualitative insights to analytics data.
For example, if you’re viewing a conversion funnel and see a high drop off rate on the checkout page, you can click straight to session replays of users in that segment to see what’s causing the issue—are they scrolling past the form fields? Are they encountering errors? Is the page loading slowly? This qualitative context helps you understand the ‘why’ behind the numbers.
Click to view relevant session replays to troubleshoot funnel dropoff in heap
You can do the same with session replays in Contentsquare, but with the added benefit of
Find session replays that replicate high-priority issues with AI Frustration Scoring in Contentsquare
What’s more, if you go with Contentsquare, you’ll also get more ways to color in your quantitative analytics data with
Improve customer experience by collect VoC data with Contentsquare
Collecting every event on your product or website is only useful if you can use it to find what you need when you need it.
Thankfully both Heap and Contentsquare have a super powerful feature that generates any analytics chart or data point using a plain language prompt—AI CoPilot.
🤖Here’s how it works:
Chat with your analytics data using Contentsquare’s AI CoPilot
While Heap is a powerful, self-serve product analytics solution, Contentsquare is an all-in-one experience intelligence platform that combines the best of Heap with additional behavior analytics, voice-of-customer, and digital experience monitoring tools.
Here are the 3 main benefits you get from Contentsquare that you won’t find in Heap:
While Heap excels in Product Analytics, Contentsquare goes beyond its scope by integrating 3 crucial analytics categories into a single, unified solution:
Use Contentsquare to get a complete understanding of your customer experience across sessions
As an alternative to Heap, Contentsquare’s integrated platform improves collaboration, efficiency and impact across teams, becoming a single source of truth for customer experience and digital performance.
But it’s not just about having access to different tools that makes Contentsquare powerful—it’s by combining them together to enhance insights and save time.
Here are a couple of ways that might work in your company:
Not everyone loves line graphs and bar charts. Sometimes, you need a way to make data grab attention—especially when you’re trying to win over a stubborn stakeholder (we all have one).
That’s where Contentsquare’s visual analytics tools improve on what Heap offers, turning complex data into eye-catching, instantly understandable insights. You get
Visualize click, revenue, and conversion metrics on your live website with Contentsquare
Each visual tool is also deeply integrated with Contentsquare’s analytics engine so when you spot something interesting, you’re just a click away from diving deeper into the data, running advanced analyses, or sharing insights with your team.
“Instead of abstract data and numbers in columns, [Contentsquare shows us] what people are doing on our website. We can see their experience. It’s visual.” – Jan-Willem Wilmsen, Digital Specialist at E.ON
Chatting with your data in Heap is the quickest way to get actionable insights without technical knowledge.
Contentsquare incorporates this practical intelligence across the platform, also allowing you to
Save time focusing in high-impact optimizations with Contentsquare’s AI-powered insights
By leveraging advanced AI across its platform, Contentsquare empowers teams to quickly uncover high-impact insights, prioritize optimizations based on revenue potential, and stay ahead of the competition—all without requiring extensive technical expertise.
While Heap and Contentsquare share some core product analytics functionality, they cater to different organizational needs. Here’s how to choose between them:
Choose Contentsquare if you need
However, Heap might be a better fit if
Ultimately, you need to see inside each platform yourself to get a feel for which will deliver the most value to your team.
Get it done today by requesting a Heap demo and taking the 6-minute Contentsquare product tour to see how both platforms turn your data into growth-driving insights.
Take a product tour
Get to grips with Contentsquare fundamentals with this 6 minute product tour.
Heap Analytics is a freemium digital insights platform that autocaptures web and app events to optimize digital journeys, improve conversions, retention, and customer delight. Heap was founded in 2013 in Silicon Valley by Matin Movassate and Ravi Parikh. Today, Heap is used on over 10,000 websites and has been part of the Contentsquare platform since 2023.
Contentsquare is the leading all-in-one experience intelligence platform founded in Paris in 2012 by Jonathan Cherki. The company has raised over $1.4 billion in funding and acquired tools like Pricing Assistant and Clicktale (2019), Hotjar (2021), and Heap Analytics (2023). Today, Contentsquare has a team of 1,800+ across 16 global offices.
Contentsquare acquired Heap in 2023, integrating Heap’s Product Analytics into its all-in-one experience intelligence platform.
Both platforms offer automatic event capture, integrated session replay, and customer journey analytics. However, Contentsquare brings together Heap’s functionality with AI-powered Digital Experience Monitoring (DEM), Voice of Customer (VoC), and Digital Experience Analytics (DEA) to connect siloed teams across the org with impact-driving insights.