Personal Thoughts on ContentSquare’s Latest Round of Funding

Here at ContentSquare, we talk not only about digital transformation, but about ‘people transformation.’ About how our digital experience insights technology changes the way people work by equipping digital teams with the knowledge they need to become more productive, proactive and successful. How it can help entire departments shift from a culture of instinct to one of insight. How freeing teams from dependencies and constraints empowers them to focus on what matters most: improving the experience for consumers.

But people transformation is not just something that happens to our clients. People transformation begins at home.

A few days ago we announced that ContentSquare had secured $42 million in funding to grow our company and product, and expand our global reach. This investment – the largest ever committed to a digital insights platform – will spark the biggest transformation our company has ever seen.

And if there’s something we’re not scared of at ContentSquare, it’s transformation.

Like my father and brother, I was destined to join the family dry legume business started by my grandfather in 1950. But as a business student, I realized there was a huge gap between the online experiences brands thought they were offering and what consumers were actually getting. I saw in that an opportunity, and decided to explore the digital space. Five years later, what started off as a college assignment is now an international company with offices in four countries and 200 clients.

A LOT HAS CHANGED SINCE THE EARLY DAYS OF CONTENTSQUARE, BUT ONE THING HASN’T: OUR VALUES. WE ARE STILL AND WILL REMAIN A PEOPLE-FIRST COMPANY.

A lot has changed since the early days of ContentSquare, but one thing hasn’t: our values. We are still and will remain a people-first company. And this latest round of funding bears testament to the confidence in both our solution and in the teams that have delivered and will continue to deliver our ambitious vision going forward.

It is an investment in the people who are exploring the potential of AI to drive better results for our clients. An investment in those who are developing unique tools to measure next-gen KPIs that will help brands understand the nuances of modern-day digital behavior. It is an investment in those who will implement our roadmap so we can help companies deliver superior digital journeys. It is an investment in those who partner with us to bring the message of intuitive analytics to businesses worldwide.

And finally, it is an investment in the future of digital experience. Because with ContentSquare, businesses can finally speak their customers’ language, and keep up with the fluid and evolving nature of digital behavior.

We already knew that behind every mouse hover there is a person. Now, behind every touch interaction there is an analytics solution that understands how consumers engage with digital content. And behind this solution is a whole team of talent and innovators, which, thanks to this funding, is about to get a lot bigger.
With great power comes great responsibility. Now it is all up to each of us to execute flawlessly, and to go above and beyond to meet our vision.

THANK YOU TO OUR CLIENTS, WHOSE SUPPORT AND PARTNERSHIP HAVE HELPED US GROW THE SOLUTION ORGANICALLY AND EXPERTLY. WE WILL CONTINUE TO EARN YOUR TRUST.

Thank you to our investors, whose support will allow us to expand research and development, so that we can meet the needs of consumers and businesses with cutting edge technology.

Thank you to our clients, whose support and partnership have helped us grow the solution organically and expertly. We will continue to earn your trust.

And thank you so much to the ContentSquare family, whose ideas, experience, innovation and drive have helped propel the company into a future that is already here.