Valentine’s Day: French Grocery Shoppers Prefer Romantic Meals Over Flowers
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We analyzed how visitors behaved when browsing common Valentine’s Day products including flowers, chocolates, champagne and dinners for two.
Leading the pack, the romantic dinner category yielded a click rate of 5.7% (versus only 1.96% for flowers), suggesting many couples across France are planning to stay in on Valentine’s Day and celebrate with a home-cooked feast.
A close second was the Champagne category, which drove at 4.18% click rate. And yet despite driving more clicks than the chocolates category, bubbles generated 60% less revenue than sweet treats, suggesting lovers across the country will be skipping straight to dessert and perhaps avoiding a hangover this year.
If you’re interested in all things Valentine, check out our gifting report.