Valentine’s Day: French Grocery Shoppers Prefer Romantic Meals Over Flowers

We analyzed how visitors behaved when browsing common Valentine’s Day products including flowers, chocolates, champagne and dinners for two.
Leading the pack, the romantic dinner category yielded a click rate of 5.7% (versus only 1.96% for flowers), suggesting many couples across France are planning to stay in on Valentine’s Day and celebrate with a home-cooked feast.
A close second was the Champagne category, which drove at 4.18% click rate. And yet despite driving more clicks than the chocolates category, bubbles generated 60% less revenue than sweet treats, suggesting lovers across the country will be skipping straight to dessert and perhaps avoiding a hangover this year.
If you’re interested in all things Valentine, check out our gifting report.