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4 min read

Retail heatmap: unraveling in-store customer journey analytics

A retail heatmap is a crucial data visualization tool in the retail industry, providing invaluable insights into customer behavior within a retail store. By tracking and analyzing customer movements, this business intelligence tool offers a comprehensive view of foot traffic and product interaction. This sales data is paramount in enhancing store analytics, improving product placement, […]

5 min read

Understanding heatmap design: how to visualize analysis?

Heat map design is a vital component of data visualization, a technique that transforms complex data into a comprehensible graphical or pictorial format. Heat maps, in particular, are a form of data visualization where the data points are represented as color gradients. This infographic style is commonly used to display variations across multiple variables, creating […]