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How execs use digital experience analytics (DXA) to optimize and maximize technology investments

The technology spending balancing act Tech executives are caught between a rock and a hard place regarding digital technology spending. On the one hand, the uncertain economic outlook means typical year-on-year increases in eCommerce sales have softened. Gartner’s recent The State of Digital Commerce report shows that only 27% of organizations are expected to exceed eCommerce performance expectations for revenue […]