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You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real – no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season, terms and conditions pages see a huge spike in traffic. And don’t forget, traffic is traffic, whether they keep the sweater or not.

Here’s your chance to remove the hassle from a traditionally irksome holiday rite. Make sure your customers don’t have to go digging for key information, and guide them through the returns and exchange process with clear, visual prompts. And of course, while they’re on your platform, why not take the opportunity to unveil new items and entice them with seasonal discounts.


Pola Zen

Pola is ContentSquare’s Director of Content. A storyteller at heart, she is fascinated by how the right content has the power to connect people to people, ideas and brands.