Contentsquare awards 8 winners at the 7th edition of the UX Awards
Paris, July 1st, 2022 —Contentsquare, the leading Experience Analytics platform, presented the UX Awards yesterday in 8 categories at the 7th edition of the event. The awarded companies stood out for the quality of their online experience. This year, Contentsquare inaugurated a new category: Public Sector.
Contentsquare rewarded the brands that make the digital experience of tomorrow during the 7th edition of the UX Awards, which took place on the rooftop of the Montparnasse Tower in Paris on Thursday, June 30th. New website, content strategy, conversion tunnel, mobile application, landing page…each of the steps of the online user experience were honored!
Going beyond solely UX, it is the online customer experience that makes a difference with users today. Taking into account this holistic perspective, the event, which began in France and was recently extended to the UK, the US, Germany and Asia, has planned a makeover and will become the Digital Experience Awards starting next year!
This year, the jury of experts was composed of :
- Héloïse Bonan, Head of Design at BAM,
- Karl Hoquante, Chief Operating Officer of StratNXT – Labelium Group,
- Sébastien Billet, Partner and Business & Technology Strategist at Onepoint Group and
- Aurélien Magnan,Co-founder and Data Marketing & Analytics Expert of Elevate
Sifting through more than 200 entries, the committee selected the winners in each of the 8 categories (New Website, Conversion Funnel, Landing Page, Content Strategy & Brand Image, Mobile APP Experience, Innovative Mission, Accessibility Mission, and a new category for the 2022 edition, the Digital Experience Public Sector.
As Philippe Omer Decugis, Director France of Contentsquare, says, “Every user, whether a brand’s customer or a citizen, is entitled to a quality experience on any website or mobile device. The digital customer experience is definitely no longer the preserve of the retail sector. ”
“Simply taking care of the UX is no longer enough to keep the user on a site, increase its conversion rate or customer retention. You need to develop a global vision and implement a continuous improvement strategy. We’re thrilled that our initiative, which focuses on all the steps needed to deliver an optimal experience, has spawned events around the world, from London to Sydney, bringing together Contentsquare teams and our ecosystem of clients and partners.” — Philippe Omer Decugis, Director France of Contentsquare
Winners of the 2022 UX Awards
New Website: This category honored Kiabi, for the convincing results of its website redesign, which has helped evolve the user experience and increase the platform’s desirability. The brand is ahead of Le Printemps in second place and Qonto in third.
Conversion Funnel: Carrefour won this award thanks to its strong personalization strategy and its transparent shopping tunnel that takes accessibility into account. Canal+ took second place and Center Parcs third.
Landing Page: Tag Heuer was able to create a particularly attractive and effective landing page for the launch of its new product Connected Calibre E4. A key issue as it only takes 3 seconds for users to decide if they find the information they are looking for on the site… and they leave if they don’t find it, or if it doesn’t load fast enough! Behind the watch brand are Meilleurtaux and, in third place, Disneyland Paris.
Content Strategy & Brand Image: This prize was awarded to a second fintech, Qonto, which tested its content using data and user tests to identify the best performance. Renault and Algar took second and third place respectively.
Mobile APP Experience: The RTL radio network won this award for the quality of its application design and ecosystem. The jury awarded second place to Décathlon and third place to Accor.
Innovative Mission: This prize was awarded to the fintech Ledger,which focused on data security and confidentiality and offers a complete package (hardware wallet, web3 secure access, ledger live). Printemps and Courir follow closely behind, placed 2nd and 3rd respectively. These retailers have demonstrated their ability to enhance the customer’s digital experience through innovative technology.
Digital Experience – Public Sector: Explore Grand Estwas unanimously awarded in this category! The region has developed a data-driven model and has also focused on mobile. It is thus actively participating in the digital transformation of the local ecosystem and the tourism sector.
Accessibility Mission: Aésio Mutuelle was awarded for the accessibility rate of its website reaching 95%. This particularly high score is the result of a real strategy to include digital accessibility in the company’s roadmap.