3 UX tips to increase average order value at the checkout page with merchandising analytics.
Let’s dive straight into it shall we?
Here’s three sources of inspiration to increase AOV.
Shop the full look
DESCRIPTION: Burberry allows visitors to shop the full look with an interactive cross-sell with a quick add to bag.
HOW THIS FEATURE IMPROVES UX: This funnel optimization tool avoids visitors having to look for each item individually, potentially increasing their number of page views drastically.
Have a suggested items carousel
DESCRIPTION: Visitors can easily add suggested items to their cart via a small carousel at the bottom of the cart listings.
HOW THIS FEATURE IMPROVES UX: The carousel's size makes it an optimal add-on feature within the cart and doesn't overpower the visitor’s listings. The order summary is sticky to the bottom of the page along with the main CTA so that it is still visible.
Encourage visitors to revisit products
DESCRIPTION: When viewing items within the cart, the visitor can click on a tab to view recently viewed items.
HOW THIS FEATURE IMPROVES UX: Encourages visitors to revisit products they've already shown an interest in, and is easily accessible within the cart, not just a PDP.