3 UX tips to increase average order value at the checkout page



February 11, 2021 | 2 min read

Last Updated: Jun 12, 2023

Complete more eCommerce transactions with merchandising analytics.

Let’s dive straight into it shall we? 

Here’s three sources of inspiration to increase AOV. 

Shop the full look

DESCRIPTION: Burberry allows visitors to shop the full look with an interactive cross-sell with a quick add to bag. 

HOW THIS FEATURE IMPROVES UX: This funnel optimization tool avoids visitors having to look for each item individually, potentially increasing their number of page views drastically.


Have a suggested items carousel

DESCRIPTION: Visitors can easily add suggested items to their cart via a small carousel at the bottom of the cart listings. 

HOW THIS FEATURE IMPROVES UX: The carousel's size makes it an optimal add-on feature within the cart and doesn't overpower the visitor’s listings. The order summary is sticky to the bottom of the page along with the main CTA so that it is still visible. 


Encourage visitors to revisit products

DESCRIPTION: When viewing items within the cart, the visitor can click on a tab to view recently viewed items. 

HOW THIS FEATURE IMPROVES UX: Encourages visitors to revisit products they've already shown an interest in, and is easily accessible within the cart, not just a PDP.

Keen to learn more?

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About Contentsquare

Contentsquare empowers brands to build better digital experiences. Our experience analytics platform tracks and visualises billions of digital behaviours, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv Tokyo, Sydney & Singapore. Today, it helps more than 750 enterprises in 26 countries deliver better digital experiences for their customers. Visit contentsquare.com to find out more.