With the help of Contentsquare's Customer Journey Analysis, cosnova was able to find out which pages customers visited the most. The team found the majority of users access product detail pages directly, as they often already have a specific product they want to view when they get to the page. The homepage, on the other hand, is often not visited at all during the customer journey.
It quickly became clear that more points of contact with user-generated content were necessary. Therefore, the team added the widget to various product detail pages, below the main image gallery, and alongside product information.
The team suspected that user-generated content could have a positive effect on branding, customer loyalty, and ultimately conversions.