An increase in the conversion rate by 30%
Analysis in Contentsquare’s Zoning Analysis and Page Comparison tools confirmed the team's hypothesis—visitors show more interest in real photos of users than professionally-taken photos. The attractiveness rate of the Instagram photos was much higher than the main photos, so they were clicked more often.
For products with the social native widget on the page, a 30% higher conversion rate was measured than for products where the widget was not displayed. In addition, the conversion rate per click for users who had interacted with the widget was over 19%.