We understand what it takes

Confidently improve what matters most

Our experience analytics platform captures every in-page interaction and micro-gesture to understand the how and why of customer behavior. We turn this analysis into scores, visualizations and recommendations that make it easier for every team member to do the right thing. Because our digital experience stack supports the full cycle of digital improvement, Contentsquare helps you make smarter decisions every step of the way.

Surface

Monitor behavior across every digital channel

Automatically locate issues and opportunities derived from behavioral, performance, content and product and pricing data. Be alerted to off-trend KPIs and anomalies to act fast..

Recommended Features

Customer Journey Analysis
Lookback Analysis
Form Analysis
Workspace
APIs & Integrations
Impact Quantification
Mobile App Analysis
Merchandising Analysis
Zone-Based Heatmaps
Struggle Analysis
AI Insights

Troubleshoot

Identify struggle to resolve issues fast

Find technical and UX root causes before issues significantly impact your bottom line. Prevent customer loss due to a poor experience. When issues do arise, recover leads and revenue fast.

Recommended Features

Customer Journey Analysis
Lookback Analysis
Form Analysis
Workspace
APIs & Integrations
Impact Quantification
Mobile App Analysis
Merchandising Analysis
Zone-Based Heatmaps
Struggle Analysis
AI Insights

Innovate

Uncover your greatest digital opportunities

Discover new areas for improving revenue and experience proactively, even where there isn't customer struggle. Improve journeys, testing impact, and content ROI.

Recommended Features

Quantify

Prioritize potential actions by business impact

Quantify the scope of an issue or opportunity and understand the business at stake. See attribution for performance and business goals. Integrate revenue value and other key KPIs into your decision process.

Recommended Features

Customer Journey Analysis
Lookback Analysis
Form Analysis
Workspace
APIs & Integrations
Impact Quantification
Mobile App Analysis
Merchandising Analysis
Zone-Based Heatmaps
Struggle Analysis
AI Insights

Activate

Trigger impact with insight-driven execution

Increase the value of your investments with integrations across your martech solutions. Map existing segments into Contentsquare for deeper understanding of their needs and value to your business. Fine-tune your understanding of customer context and intent to trigger the right messages and offers in your personalization and experimentation tools.

AI Insights

Set intelligent triggers on certain KPIs to notify you when they change beyond normal fluctuations.

Workspace

Workspace gives you dashboards with a custom view of the metrics you and your team care about most. Track key KPIs and monitor performance so you can spend less time digging for data and more time actioning insights.

Form Analysis

Measure and optimize visitor interaction with forms on your site, and identify friction and struggle points — all without the need for additional tagging.

Struggle Analysis

Don't let friction and errors spoil the experiences that you are building. Identify the journeys, frustrations and error points that are impacting conversion top-down and resolve them proactively to recover revenues faster.

Zone-based Heatmaps

Reveal how visitors interact with each part of the page. Analyse unique metrics to tell a story about how customers see each page, and how it influences behavior. View this data in the platform, or directly on your site via our live Zoning web browser extension.

Customer Journey Analysis

See how visitors progress through your site, page by page, from entry to exit. The interactive sunburst reveals journeys for specific segments, journeys from and to certain pages, and side-by-side journey comparisons.

Merchandising Analysis

Understand which products to promote on your website and how to optimize online sales performance, by combining customer journey insights, granular data on your product catalog, and your competitors’ pricing. All in the same place.

Impact Quantification

Gain a detailed understanding of how your experience is impacting visitors. Flag errors automatically and replay the exact sessions leading up to them.

Mobile Apps Analysis

Access the most comprehensive insight into your native app mobile experiences and provides your digital teams what they need to know to improve customer journeys on all mobile devices.

APIs & Integrations

Contentsquare is the brain of your martech stack. Leverage APIs to integrate with web applications and your other martech systems, such as personalization engines. Configure the user experience and workflows that work best for your teams and start executing smarter.

"Contentsquare continues to drive new innovations that enable us to easily understand the behavior of those visiting our website, empowering us to provide a superior customer experience.

Using the Contentsquare platform, we can quickly and effectively identify and address opportunities across the entire customer journey — from the point of engagement all the way to purchase.”