A complete experience intelligence platform needs to provide at least the following components:
- Autocapture of performance and behavior data Answer questions retroactively without constant tag maintenance efforts.
- Connected use cases that enable all teams to make data driven decisions with a click, e.g. improve the whole customer lifecycle, find and fix points of friction, increase brand engagement and conversion proactively, while also boosting retention and customer lifetime value.
- Immersive analysis capabilities that enable everyone to get closer to their customer by seeing their journeys and how they experience your digital channels
- Smarter insights that enable faster actions by surfacing insights automatically, benchmarking against market trends, and enabling teams to prioritize based on business impact.