The Results
- 14% increase in progression from product page to basket
- 13% increase in conversion
- 13% increase in revenue
Using Behavioral Insights to Boost Revenue by 13%
The Challenge
The digital team at Moss Bros noticed visitors were dropping off between product pages and the checkout.
The Solution
Using Contentsquare Page Comparator, Moss Bros noticed the scroll rate on their product pages wasn’t as high as other pages on the site, meaning many customers weren't seeing all of their content.
Diving deeper, Zone-Based Heatmaps revealed that visitors who interacted with reviews and recommended products on the product page were far more likely to convert.
Through Dynamic Yield (Moss Bros’ testing platform), they built a tabbed approach to ensure that customers could see the product description, reviews, and recommended products by bringing these elements higher up the page.
In their own words
“Contentsquare drives benefits straight to the bottom line. It’s widely adopted across our entire digital team, from UX to digital acquisition to optimization and merchandising, allowing them to easily identify and eliminate points of friction. It allows us to be nimble and drive changes onto our site which are directly benefiting our customers.”
Matt Henton
Head of eCommerce
Moss Bros. Group
