On Tuesday 19th November, Lovehoney pushed their two main Black Friday landing pages — Black Friday and Sex Toy Deals — live.
On Friday 22nd November, Lovehoney used Contentsquare’s Journey Analysis to carry out an early assessment of performance.
They discovered that fewer than 12% of users were seeing 4 list pages, and less than 24% were getting straight to the PDP — and 12.5% were exiting the site directly
On Tuesday 26th November, Lovehoney acted. They pulled the three main categories out of the filters dropdown and onto the page itself, so users could click right away.