How does Contentsquare help automotive brands?

Contentsquare helps automotive brands understand how shoppers research, configure, and compare vehicles online. See where they engage with configurators, model pages, and dealer locators, and fix the friction that stops them from booking a test drive or requesting a quote.

How can Contentsquare help improve the online car configurator experience?

Car configurators are high-intent touchpoints in the purchase journey, but they can also create friction. Contentsquare’s Heatmaps and Zoning Analysis help you see which colors, trim packages, and CTAs attract attention, where buyers hesitate, and what might be holding back conversions. Teams can use these insights to prioritize improvements that drive more test drive requests and dealer leads.

How can automotive brands reduce drop-off in test drive and finance requests?

Buyers often move between devices and touchpoints before submitting a request. Contentsquare’s Journey Analysis helps you understand these journeys, identify where buyers abandon the process, and see what sets successful journeys apart. OEMs and dealer groups can use these insights to prioritize fixes that remove friction and improve lead generation.

How does Contentsquare help automotive brands build loyalty beyond the sale?

The ownership experience is increasingly digital — from service scheduling in mobile apps to EV charging status and in-car infotainment. Contentsquare connects behavioral data across web, apps, chatbots, and in-car touchpoints, giving teams a connected view of the post-purchase journey. You can see which features drivers actually use, validate updates before broad rollout, and identify friction that could undermine satisfaction and loyalty.

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From first click to life behind the wheel

Contentsquare connects digital experiences across web, mobile, and other digital experiences. Understand what drives buyers, uncover opportunities with AI, and improve every journey—from first consideration to lasting loyalty.

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+44.5% increase in YoY conversion rate on the stock locator page
+7% lift in conversion rate to lead on model pages
+14% increase in conversion rate on vehicle configuration pages

What are you missing between first click and lasting loyalty?

From researching their next car to managing life on the road, your customers move across websites, apps, and in-car experiences. With the right identity and instrumentation in place, Contentsquare helps you spot friction at every touchpoint across the whole journey, turning interest into conversions and ownership into loyalty.

Know what drives conversion

See how customers explore models, configure vehicles, navigate finance, and request test drives. Understand what shifts decisions—and where potential buyers lose momentum.

Build loyalty beyond the sale

Understand how customers use connected services, owner apps, and in-car features to improve experiences and strengthen loyalty long after purchase.

Connect every touchpoint

Unify behavioral data across websites, apps, and and other digital experiences. Understand the full customer journey and potential frustration points to strengthen the relationship at every stage.

How Renault Group reduced data analysis time with Contentsquare's AI agent

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Sense Analyst

[Asset] Customer story - Renault cover image

The sale starts before the showroom

Every model comparison, configurator interaction, finance inquiry, and test drive request can move buyers closer to a decision—or drive them away. From phone to desktop, Contentsquare shows you where prospects lose momentum and what to improve to increase conversions.

Discover which configurator options and calls to action attract attention, where buyers hesitate, and what's holding back conversions.

Explore Heatmaps

Build loyalty long after the keys change hands

The customer relationship doesn’t end when the vehicle leaves the showroom. From owner apps to in-car infotainment, every interaction is an opportunity to build loyalty. Contentsquare gives you the insights you need to improve the digital experiences that keep customers connected to your brand.

Follow drivers from the home screen to navigation, media, charging, and other features. See which paths they take and where they back out.

Explore Journeys

Contentsquare is the center of all our analysis. We use it for all aspects of our optimizations, whether that’s working out where there’s frustration on the website, or where we need to do some testing, and also when it comes to showing our senior managers exactly what’s going on with our website and where we can make improvements.

Katie Gibson

CRO Manager at Skoda

Turn connected insights into smarter action

Give CRO, product, CX, engineering, and marketing teams more than access to data. Contentsquare combines unified experience data, proactive AI, and seamless integrations to uncover opportunities, recommend next steps, and help teams act faster.

Let Sense Analyst proactively uncover friction, identify opportunities, and recommend your next best actions—so you can skip the investigation and focus on improvements.

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Frequently asked questions

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Contentsquare helps automotive brands understand how shoppers research, configure, and compare vehicles online. See where they engage with configurators, model pages, and dealer locators, and fix the friction that stops them from booking a test drive or requesting a quote.
Car configurators are high-intent touchpoints in the purchase journey, but they can also create friction. Contentsquare’s Heatmaps and Zoning Analysis help you see which colors, trim packages, and CTAs attract attention, where buyers hesitate, and what might be holding back conversions. Teams can use these insights to prioritize improvements that drive more test drive requests and dealer leads.
The ownership experience is increasingly digital — from service scheduling in mobile apps to EV charging status and in-car infotainment. Contentsquare connects behavioral data across web, apps, chatbots, and in-car touchpoints, giving teams a connected view of the post-purchase journey. You can see which features drivers actually use, validate updates before broad rollout, and identify friction that could undermine satisfaction and loyalty.

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Contentsquare x Škoda