Contentsquare for Automotive

See what's driving conversions at every turn

From browsing your model pages to booking an after-sales service, understand what drives buyers, reduces friction, and keeps your customers coming back across every journey.

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+44.5% increase in YoY conversion rate on the stock locator page
+7% lift in conversion rate to lead on model pages
+14% increase in conversion rate on vehicle configuration pages

Most car buyers decide online. Make every journey count.

Most car buyers have done their research long before they walk into your showroom. From car configurators and finance calculators to service booking, digital touchpoints are now central to winning—and keeping—customers. With Contentsquare, OEMs, dealerships, and suppliers can create experiences that convert browsers into loyal customers.

Uncover hidden friction

See exactly where users drop off across your most complex journeys —configurators, finance tools, and dealer locators—and understand why and what to fix first.

Optimize what drives leads

Tie every UX improvement directly to test drive bookings, finance applications, and dealer visits - so you always know what's worth building.

Empower teams with actionable insights

Give marketing, CRO, and product teams the same view of every customer journey—from model page to configurator to dealer locator—so no one is driving blind.

How Renault Group reduced data analysis time with Contentsquare's AI agent

Products used

Experience Analytics
Sense Analyst

[Asset] Customer story - Renault cover image

Turn your digital experience into a conversion machine

Stop investing budget in journeys you can't see. Understand exactly where and why users abandon your forms and configurators—and fix it before investing in more traffic.

Explore Experience Analytics

Visualize how users navigate your multi-step configurators and finance flows in real time. See at a glance where engagement drops, where rage clicks spike, and where users abandon their journey.

Create digital experiences as smooth as the drive

Automotive journeys are complex—from multi-step configurators and finance tools to part-exchange flows—your customers need clarity, not confusion. Contentsquare gives your teams visibility into your biggest opportunities so you can build more intuitive digital journeys.

Explore Advanced Journey Analytics

See exactly how users navigate from your homepage to your configurator—including the detours, dead ends, and drop-off points you didn't know existed.

Contentsquare is the center of all our analysis. We use it for all aspects of our optimizations, whether that’s working out where there’s frustration on the website, or where we need to do some testing, and also when it comes to showing our senior managers exactly what’s going on with our website and where we can make improvements.

Katie Gibson

CRO Manager at Skoda

Build loyalty beyond the sale

Your customers expect quality at every step of their journey. Make sure your digital aftersales journeys—service booking, accessories, finance renewals, owner portals—live up to it.

Explore Product Analytics

Understand how existing customers navigate service booking, warranty claims, and accessories pages. Identify the friction points and fix them before they impact customer loyalty.

Build better digital experiences

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