Preparing for the holiday shopping season is as much about reducing risk as it is about finding innovative ways to improve the site experience. Slow pages and technical errors are the quickest way to ensure new visitors don’t find what they’re looking for on your site.
But with so many things contributing to technical performance, how do you know where to focus ahead of the holidays?
Luckily, we brought in the expert.
Radek Kowalski is the SEO Technical Director at Manchester-based digital marketing agency, McCann Connected. With more than a decade’s experience and (whisper it) close ties to the Google mothership, Radek has helped hundreds of brands optimize their websites.
In this short Q&A video, we discuss how to prioritize ahead of the peak holiday shopping season, where to find quick wins you can action today, and why pessimism is your friend.
- Understand your business and trends
- Review your infrastructure regularly
- Test and Stress Test before peak
- Always aim for the best but prepare for the worst
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