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How to Ensure Your Site is Operating at Peak Performance
Sale Season

How to ensure your site is operating at peak performance

Radek Kowlaski
July 3, 2021
Read Time: 1min

Preparing for the holiday shopping season is as much about reducing risk as it is about finding innovative ways to improve the site experience. Slow pages and technical errors are the quickest way to ensure new visitors don’t find what they’re looking for on your site.

But with so many things contributing to technical performance, how do you know where to focus ahead of the holidays?

Luckily, we brought in the expert.

Introducing Radek

Radek Kowalski is the SEO Technical Director at Manchester-based digital marketing agency, McCann Connected. With more than a decade’s experience and (whisper it) close ties to the Google mothership, Radek has helped hundreds of brands optimize their websites.

In this short Q&A video, we discuss how to prioritize ahead of the peak holiday shopping season, where to find quick wins you can action today, and why pessimism is your friend.


Key takeaways:

  1. Understand your business and trends
  2. Review your infrastructure regularly
  3. Test and Stress Test before peak
  4. Always aim for the best but prepare for the worst

Radek Kowlaski

Radek is the Technical SEO Director at McCann Connected, based in sunny Manchester. With more than a decade’s experience in search marketing and SEO, Radek is a true expert in the field. And speaking of fields, he’s a keen outdoorsman — ascending snowy mountain tops and taking cold showers at home whenever he can.