THE METHODOLOGY
L’Occitane partnered with Contentsquare to conduct a step-by-step analysis of the checkout process. With a single snippet of code, L’Occitane could immediately dive into advanced metrics and data at the granular level from any country or custom segment.
The Sunburst maps all user checkout journeys, beginning at the Shopping Bag page. This Sunburst visualizes where Russian visitors drop off. For example, the overall drop-off rate was 11% for the Gifts & Samples page and 18% on Shipment, well above the international average.