Emma - The Sleep Company is the world's leading direct-to-consumer sleep brand. With over 1.5 million mattresses sold each year, the brand is on a mission to lead, disrupt, and reinvent the sleep-tech industry. To ensure their digital experiences were as relaxing as their mattresses, they turned to Contentsquare.
The team at Emma was focused on ensuring an agile and data-driven approach to optimizing their digital experience—with major campaigns and seasonal discount promotions forming an integral part of the brand's eCommerce strategy. For each campaign, the team built a new landing page using a similar template. Optimizing these sales pages for success was therefore a high priority for Emma.