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Articles and Research November 13, 2019

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]

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September 26, 2019

The homepage is often a key webpage for direct and organic search channels for players in the retail fashion industry. In addition to being a crucial step in the browsing process for users, it’s also an opportunity for businesses to introduce and showcase their brand identity through editorials and fashion trends. However, according to the […]

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September 24, 2019

Conversions rarely occur on a whim; usually, there is a layered process behind ecommerce purchases. Known as the conversion funnel — or the sales funnel — this model shows the conduit between the least aware prospects to those who are most aware, interested and bent on conversions.   Brands have to be both wary and strategic […]

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September 19, 2019

With fashion month in full bloom in the world’s four most glamorous cities, retailers and luxury brands are capitalizing on the collective excitement for all things sartorial to showcase their new Fall/Winter looks online. And judging by our findings, consumers are more than ready to give their wardrobes a makeover and explore new styles… In […]

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September 18, 2019

Paris, September 18, 2019 – Contentsquare, the leading digital experience insights platform, has been chosen by the French government to join the Next40 — a new index of the 40 most promising French startups.  French president Emmanuel Macron officially revealed the list of companies that are part of this new crop of French startups displaying […]

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September 12, 2019

Your offering is clear. Your site is live. Your PR and ad campaigns are in full swing. You’re actively monitoring sales and subscriptions. But you’re not seeing the results you were hoping to see, and conversions are not growing fast enough. Have you thought of optimizing your site’s key pages in order to increase retention […]

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September 5, 2019

Customer Experience (CX) school is back in session and what better way to get ready for a new season of A+ experiences than by attending  Optimizely’s Opticon19? Centered on digital experience optimization, the conference will feature experts in the fields of CX experimentation and personalization to help you create standout experiences and steer your business […]

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September 3, 2019

The luxury industry can be a tough puzzle to decode as far as user experience (UX) is concerned. The lavishness of the industry is clearly presented in the messaging of luxury brands. But underneath all that glitz and glamor lies a very serious issue for brands, one that ultimately affects their conversions: user experience on […]

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August 28, 2019

With summer drawing to a close, we thought it would be a good time to review one of the season’s most popular digital objectives: summer sales. Never ones to miss out on a data opportunity, we surveyed millions of digital visitor sessions to understand exactly how consumers interact with summer promotions, and how these campaigns […]

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August 22, 2019

Although we’re slightly past mid-summer and have got quite a way to go before the mercury significantly drops, it’s never too early to start thinking about the holiday shopping season. Aside from which products you want to highlight and which promotions to push for the season of gift-giving, you’re keenly going to need to fine-tune […]

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