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Traditional attribution models don’t see the journeys your customers actually take
Single-touch attribution oversimplifies what’s happening, giving one channel all the credit. Channels like email, display, and AI can look less effective than they are, leading to budget mistakes.
Sure, you could rely on ad platforms or build a custom solution—but neither gives you the complete picture out of the box.
Track end-to-end journeys without stitching multiple tools together
See attribution for each channel, then dive deeper into behavioral and experience data to see the full picture.
Give every channel the credit it deserves
Choose from different attribution models, like Linear and Time Decay, to analyze customer journeys. Now you can answer more marketing questions—like which channels nurture customers and which deliver conversions.
Ask Sense to explain drop-offs
Found a channel that’s underperforming? Sense Analyst joins the dots between multiple tools to find the cause. Automatically connect attribution data with cohorts, journey analysis, and page insights to find the “why” behind page drop-offs.
Find the attribution model that guides smarter investment
Different attribution models tell different stories. Switch between models—or compare them side-by-side—to see which channels gain or lose credit. Choose the most relevant model for your goals and make better-informed budget decisions about each channel.
Measure AI as a real acquisition channel
AI-driven traffic is growing by 632% year-on-year, with customers increasingly using AI in place of search engines. So instead of lumping AI traffic into direct or generic referrals, track which AI platforms bring you visitors—and which ones drive conversions.
Solve your biggest attribution challenges
Get better outcomes from budget reviewsCompare attribution models to report on recurring tasks and assess channel performance for different marketing goals. Combine attribution and behavioral insights to base spending decisions on solid data—not partial insights.
Optimize your AI acquisition strategyAI is becoming a major acquisition opportunity, but which channels are actually driving results? Contentsquare breaks down your traffic by AI source to reveal which platforms bring the most valuable visitors. Now you know exactly which AI channels to invest in.
Measure full-funnel performanceWant to go beyond the limitations of ad platforms? Contentsquare shows how customers move from discovery to conversion across your marketing funnel. Understand which channels attract, nurture, and convert visitors, then dig into behavior to discover why.
Discover more
See how customers move through your site or app, where they drop off, and which paths lead to conversion and return visits.
![[Visual] User segments - analysis setup](http://images.ctfassets.net/gwbpo1m641r7/477HHUHJYrGlEEXLjdrwog/8b2b1b1294c7578b624ae095f2ea58e7/User_segments.svg?w=655&q=85&fit=scale)
Create and analyze audience groups based on their characteristics and behaviors.
Replay key moments across any journey and quickly spot friction, errors, and behavior patterns with AI-powered summaries.